Selling your product is just the tip of the iceberg when it comes to having a successful career in sales. Next comes the customer’s experience and ensuring it is a good one. When you provide a good customer experience, you create loyal clients through the maintenance of your product or service after you have sold it. However, most sales reps tend to overlook excelling in the customer experience field, which can damage their state of sales. What these sales reps fail to realize is that providing good customer results will positive reviews and recommendations. Glowing reviews from existing clients get the attention of potential clients.
How Customer Experience Betters Your State of Sales
First, here are a few things that sales reps should never do when optimizing the customer experience, according to an article posted on hotjar.
- Keep Your Clients Waiting: Long wait/response times are the main cause of frustration among customers and damage to your state of sales, says hotjar. A client will likely only reach out to you when they are in need. If you keep that client waiting too long for a solution, or to even speak with you about their problem, the message you are sending to them is that they are not a priority to you. So, be quick to answer your clients’ outreach and be timely in addressing their needs.
- Lack of Humanity: Machines send out mass emails that may have nothing at all to do with some of their recipients. Machines speak in emotionless generalizations. You do not. So, you need to personalize your outreach to your clients. Make sure that everything that reaches your clients is relevant to them and worth their time to open and read. Give your outreach a human touch by adding a humorous GIF or asking about their family or pet. Show that you are reaching out for a purpose and not just to check in (AKA waste their time).
Good customer service (and, therefore, a better state of sales) boils down to one thing: listening to your clients.
Whether your clients have reached out to you with good news, bad news, or even if you are just looking over a survey they completed, listen to what they have to say to you. Do not forget that effective listening requires action on your part. Show that you are committed to your customer service goals by acting on what your clients say to you. Is there a problem? Fix it, and quickly. Did the client say something positive about their customer experience? Thank them and highlight their outreach on your company’s website or social media profiles.