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Cybersecurity Experts Can Sell Solutions to Employees Working from Home

by | 3 minute read

As work-life and technology continue to evolve, a growing number of small business owners find themselves adopting remote work policies or "WFH" perks. However, their employees, who use company platforms and networks in popular locations such as coffee shops and airports, are more susceptible to the risk of an online attack.

According to Nationwide's fifth annual Business Owner Survey, 83% of small business owners allow and offer employees the option to work securely from a remote location when needed and appropriate. With young business owners (those ranging from ages 18–34), this number jumps up to 95%. Yet, only 50% of small business owners have updated their remote work security policy in the past year. Failing to continually revise remote work policies in the growing digital workplace could put those business owners at higher risk of a cyber-attack.

Though remote employees place businesses at risk, many small business owners are not properly mitigating other potential cyberthreats, nor are they adequately protecting their employee platforms. According to the Nationwide survey, only 4% of business owners have implemented all of the cybersecurity best practices and recommendations from the U.S. Small Business Administration. Further, one in five small business owners have not committed their employees to formal cybersecurity training, despite the reality that employees represent one of their largest threats.

"What may seem like a harmless public Wi-Fi network could ultimately pose serious troubles for a business," says Catherine Rudow, vice president of cyber insurance at Nationwide. "Many employees may not realize the magnitude of risk associated with a cyberattack as they may not have engaged in a formal training process. The scary truth is that many small business owners, even if they are aware of these risks, have not implemented all the proper measures of protection." 

Nationwide's Business Owner Survey also found:

  • 65% of business owners admit they have been victim of a cyberattack; computer virus attacks are the top type of attack reported at 33%, phishing is number two at 29%.
  • 86% of business owners believe that digital risk will continue to grow.
  • 30% of companies with 11–50 employees do not provide any type of formal training on cybersecurity.
  • Despite the simplicity of regularly updating software, 7% of companies still fail to take that step.
  • Reputational risk is among the top reasons (45%) why business owners would consider investing in or purchasing a cybersecurity policy.
  • 35% of business owners who have never experienced a cyberattack are unaware of the financial cost to recover, highlighting a dangerous gap in knowledge from the implications

When Employees Working from Home need a short break from work, there are a number of ways they may be spending their time on their computers. According to AudienceSCAN, within just the past month, these consumers have used the internet to check the news and weather, bank, play online games and look up sports scores. If they're not careful, they may stumble onto some questionable sites with terrible outcomes for their employers. Cybersecurity companies can let companies know how their services can provide help through digital ads. Last year, these consumers took action after receiving email ads (49.4%), finding ads on daily deals websites such as Groupon (42%), and either seeing an ad on their mobile smartphone apps or receiving an ad via text (37.9%). At least 32.3% clicked on text link ads on websites.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on information technology, cybersecurity, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.