Dating Services to Target Single Women

BY Rachel Cagle
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"While nearly everyone is staying home during the coronavirus quarantine, it's the women of the dating app, Wild, that are staying the most active."

"According to Tinder, Bumble, Dating​.com, the usage of dating apps increased when the coronavirus first outbreaked. With the COVID-​19 pandemic begins to peak in many countries, users who using online dating has declined, according to SensorTower."

"But Wild found something different, between February and March 2020, among women there was a 12% increase in new app registrations compared to a 3% decrease on the male side."

"In-​app use has also risen, with women sending 17.8% more messages, month over month, compared to their male counterparts, whose messaging has declined with its decrease of new male users."

With social distancing still in effect, many Americans are turning to the internet to get the social connections they've been missing. According to AudienceSCAN, Never-​Married Singles are active on social networks such as Facebook, Instagram and Twitter and, last year, 49.8% took action after seeing an ad on social media.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on dating services, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.