Digital Advertisements Are All About Timing

BY Rachel Cagle
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How many of your clients are in the lifestyle, fashion, wholesale or medical industries? Have they been having issues with their digital advertisements? It could be because they’re releasing their digital ads on the wrong day. In fact, according to a report by Oribi, they just missed this week’s window, as well.

When it comes to digital advertisements, Oribi found that Tuesdays have the highest open and click-​through rates for emails, the highest website traffic for online stores and the highest sales. And yes, much of this data includes weekends. For example, conversion rates on weekends average about 2.1% per day, while Tuesdays average 2.5%. Tuesday is the only weekday more successful than weekends when it comes to sales, with the other weekdays averaging conversion rates of 2% each. Additionally, Tuesdays have the highest average email open rate of 13%, followed by Sundays with 12.6%, and the highest click-​through rates of 2%, with Thursdays and Sundays close behind with 1.9%.

While it may not outdo weekends in website traffic, Tuesdays still lead the pack of weekdays' digital advertisement-​influenced traffic . On average, weekdays generate 35% less website traffic than weekends, but Tuesdays only generate 21% less in comparison.

However, there is one digital advertisement category Tuesdays don’t win in: social media. According to a report by Social Media Today, the best days and times for engagement on various social networks are as follows:

  • Facebook: Wednesdays between 11 a.m. and noon
  • Instagram: Wednesdays at 11 a.m. and Fridays from 10 a.m. through 11 a.m.
  • Twitter: Wednesdays and Fridays at 9 a.m.
  • LinkedIn: Wednesdays from 8 a.m. through 10 a.m. and then again at noon, Thursdays at 9 a.m. and again from 1 p.m. through 2 p.m. and Fridays at 9 a.m.

Overall, Sundays are the worst days for engagement on social media. 

AudienceSCAN on AdMall by SalesFuel has a variety of digital audiences, including Email Ad Responders, E‑Commerce Shoppers and Social Network Ad Responders, among many others. If you want to find out more about who these shoppers are, as well as what they intend to buy this year and what types of digital advertisements influence them to make purchases, check out their profiles.