Emergency Services to Promote Their Products to the 50% of Seniors Who Want Them

BY Rachel Cagle
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Parks Associates research shows that 50% of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The international research firm will address how solutions that improve quality of life for seniors are expanding market opportunities for independent living solutions at the 13th-​annual CONNECTIONS Summit: IoT and the Smart Home on January 8 at CES 2019 in Las Vegas, which concludes with a networking reception, sponsored by Homematic IP.

Despite the reputation that may precede Seniors, many are tech savvy. Within the last six months, according to AudienceSCAN, 53.1% have used a search engine to research a product or service they were considering for purchase. About 72% are also active on Facebook and 25.7% have used a mobile device to watch an online or streamed video within the last six months.

"Consumers 50 and older show strong interest in connected services that can support daily living needs that become more difficult with age," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. "New solutions, like the Uber Health initiative, can tap into this demand and growing interest in connected services for health-​related purposes, and we will see many more examples of connected health solutions at CES 2019. In the independent living session at CONNECTIONS Summit, we will discuss the latest innovations and trends that extend and improve the independent living experience."

Seniors can have these desired service and systems advertised to them a number of ways. First, according to AudienceSCAN, 55% of Seniors get most of their local news from the TV and, last year, 50.7% were driven to action by a TV commercial. Direct mail ads are also useful, having motivated 56.2% of this age group to take action last year. Remember, some Seniors are more tech savvy than others, so don't leave out digital ads. Last year, 36.2% took action after receiving email ads and 21.1% reacted to either text ads they received or ads they saw on their mobile smartphone apps.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.