Employers Must Enhance Online Job Postings to Get Noticed

job

"Online advertised vacancies increased 170,800 to 4,651,500 in July, according to The Conference Board Help Wanted OnLine (HWOL) Data Series. The June Supply/​Demand rate stands at 1.46 unemployed for each advertised vacancy, with a total of 2.1 million more unemployed workers than the number of advertised vacancies. The number of unemployed was approximately 6.6 million in June."

"The Professional occupational category saw changes in Health Care Practitioners (23.9), Management (22.1), and Business (18.5). The Services/​Production occupational category saw changes in Sales (28.2), Transportation (23.3), and Food prep (16.3)."

According to AudienceSCAN, 15.8% of U.S. adults are Better Job Seekers. Nearly half, 49.4%, are between the ages of 17 and 34 and 29.5% have an annual household income of under $25,000.

"REGIONAL AND STATE HIGHLIGHTS

  • Among the 20 largest States, 19 increased and 1 decreased
  • Among the 50 States, 42 increased 7 declined, and 1 was constant"

"In July, online labor demand grew in 42 states, declined in seven states, and one was constant. All four regions experienced increases. The Northeast increased 25,600, the West increased 10,200, the Midwest experienced an increase of 60,200 and the South increased 71,000 in July."

"METRO AREA HIGHLIGHTS

  • In July, 19 of the 20 largest metro areas rose and 1 declined
  • Among the 52 metro areas, 43 rose, 8 declined and 1 was constant"

"In July, labor demand rose in 43 metro areas, declined in 8, and 1 was constant. In July, the West increased 10,200, the South increased 71,000, the Northeast and the Midwest experienced an increase of 60,200."

Nearly 38% of Better Job Seekers live in a city, urban or metropolitan area, reports AudienceSCAN.

"OCCUPATIONAL HIGHLIGHTS"

"In July, all of the largest ten online occupational categories posted increases."

"Healthcare practitioner ads increased 23,900 to 521,100. The supply/​demand rate lies at 0.25, i.e. 4 advertised openings per unemployed job-seeker."

"Management ads increased 22,100 to 431,000. The supply/​demand rate lies at 0.88, i.e. 1 advertised opening per unemployed job-seeker."

"Business and financial operations ads increased 18,500 to 301,400. The supply/​demand rate lies at 0.69, i.e. 1 advertised opening per unemployed job-seeker."

"Sales and related ads increased 28,200 to 442,200. The supply/​demand rate lies at 1.76, i.e. over 1 unemployed job-​seeker for every advertised available opening."

"Transportation ads increased 23,300 to 348,800. The supply/​demand rate lies at 1.69, i.e. 1 unemployed job-​seeker for every advertised available opening."

"Food preparation and service increased 16,300 to 220,900. The supply/​demand rate lies at 2.95 i.e. over 2 unemployed job-​seekers for every advertised available opening."

So, what are the best ways to reach Better Job Seekers with new job opportunities? Last year, 63.8% of this audience took action after seeing a TV commercial, and TV is also where 47.2% of Better Job Seekers get most of their local news. Ads on social networks also drove 56.6% of this audience to action last year, and they're 22% more likely than other adults to react to pre-​roll video ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-​op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.