Empowering Small Businesses Through Social Media

by | 2 minute read

Part of the appeal of small busi­ness­es is their engage­ment with their cus­tomers. For exam­ple, even though not all small busi­ness­es have their own web­sites, 89% have Face­book pro­files, accord­ing to a report by Visu­al Objects. This allows them t not only have an online pres­ence, but to eas­i­ly con­verse with cus­tomers. Face­book isn’t where small busi­ness­es plan to stop their social media pres­ence, though.

Accord­ing to Visu­al Objects, 62% of small busi­ness­es con­sid­er social an impor­tant part of mar­ket­ing and 88% are plan­ning on invest­ing more in social media. But which sites are of the most inter­est to your small busi­ness clients and prospects?

Visual Networks

Visually-based social net­works, such as Insta­gram and YouTube, are pop­u­lar among small busi­ness­es in the retail indus­try, espe­cial­ly those run by mil­len­ni­als. If your client is look­ing to show off their prod­ucts, what bet­ter place than sites ded­i­cat­ed to pic­tures and videos? Addi­tion­al­ly, 43% of mil­len­ni­al small busi­ness own­ers plan to increase Insta­gram spend­ing, and mil­len­ni­als and Gen Zers in gen­er­al pre­fer Insta­gram and YouTube over Face­book. Yet, only 42% of small busi­ness­es are cur­rent­ly using Insta­gram.

Business-to-Consumer Preferences

If you ask a friend or col­league about an event or project they’re plan­ning, chances are, they’ll respond with, “Hold on, I’ll show you my Pin­ter­est board.” Pin­ter­est has become a haven for about 250 mil­lion visu­al plan­ners and an oppor­tu­ni­ty for business-to-consumer (B2C) small busi­ness­es to pro­mote their prod­ucts to con­sumers in need. Visu­al Objects reports that 78% of these mil­lions of users find brand­ed con­tent on Pin­ter­est use­ful. A company’s search­able images can make it easy to pro­mote their offer­ings to inter­est­ed cus­tomers.

Still not sure which small busi­ness­es would ben­e­fit the most from the fur­ther uti­liza­tion of social media? Then check out the Pin­ter­est Users, Insta­gram Users, YouTube Users, and oth­er social media audi­ence pro­files on Audi­enceS­CAN on AdMall by Sales­Fu­el for more infor­ma­tion about their spend­ing habits and and the ad types that best attract their atten­tion.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.