Families More Likely to Buy SUVs Over Vans

BY Rachel Cagle
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The results of Cars.com's 2020 3‑Row SUV Challenge are in. "Today's large family vehicle of choice is the three-​row SUV. Most families who seek a minivan alternative are increasingly moving toward purchasing them because they offer generous seating, spacious cargo areas and advanced features," said Jenni Newman, editor-​in-​chief of Cars​.com.

"The vehicles in this Challenge also have less bulk and lower fuel costs than their truck-​based full-​size SUV counterparts."

Three expert judges from the Cars​.com editorial team individually awarded points in 19 separate categories, covering everything from drivability and fuel economy to interior space and technology.

"Though there were tight groupings based on our scores — especially of the top two and bottom three — we considered this a strong batch of competitors overall," added Newman. "Shoppers should be able to find the right fit for them by comparing the strongest and weakest aspects of the models depending on their families' unique needs."

Dealerships can promote the benefits of SUVs over vans to SUV Shoppers with families through both digital and traditional advertisements. Last year, these shoppers were driven to action by TV commercials, direct mail ads, email ads and ads on daily deals sites such as Groupon.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on auto dealerships and used car dealers, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.