"If you won’t be able to leave your house for a few days or if the power is out for longer than a couple of hours, what to feed your family becomes a major concern. The food experts at Consumer Reports have some tips for weathering winter storms safely and nutritiously."

"Fill the Pantry

Shop for staples to have on hand during the storm season when the weather is still clear."

“'Pick up an extra few packages of nonperishables you use regularly when you do your normal grocery shopping,' says Amy Keating, R.D., a CR nutritionist."

"That way, you won’t have to run to the store just before a storm. Rotate the items occasionally so that your stock is fresh. Good options include low-​sodium canned beans, vegetables, fruit (packed in fruit juice), breakfast cereal, peanut butter, pouches of fully cooked whole grains, nuts, whole-​wheat crackers, snack bars, and shelf-​stable milk or plant milk (the kind sold in aseptic boxes in the grocery aisle)."

“'Don’t forget that you’ll need a manual can opener if the power goes out, too,' Keating says."

"Know Which Foods Will Last

If you keep the doors closed, a refrigerator will maintain a safe temperature (below 40° F) for about four hours, according to the Department of Agriculture’s Food Safety and Inspection Service."

"Bread, butter, fresh fruit and vegetables, jelly, and hard cheeses (such as cheddar) will keep at room temperature, so if you have them in your fridge, don’t be afraid to eat them even if the power has been out for longer than four hours. (For information on other foods, see the list the FSIS has compiled.)"

"Apples, avocados, citrus fruit, carrots, celery, cucumbers, grapes, green beans, peppers, snap peas, and tomatoes are fresh foods that can be eaten raw and will be good for days unrefrigerated, so consider picking up some of these ahead of a storm."

“'If the power is out for quite a while, these foods can help sustain you, and they’re also healthy sources of fiber, so they can help keep your body running smoothly,' Keating says."

With winter and its power outages just on the horizon, consumers should be reminded to stock up on the right kinds of food before winter storms. According to AudienceSCAN, most Doomsday Preppers (59.1%) spend a minimum of three hours watching TV every day, and last year, 63.2% were driven to action by TV ads. They're also 52% more likely than others to be willing to sacrifice some privacy to get ads that are relevant to them. Last year, ads that motivated them to take action included email ads (60%), ads on daily deals sites (54.5%) and text link ads on websites (45.9%).

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on convenience stores and supermarkets/​grocery stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.