Free Special Report from Sales & Marketing Management on Sales Credibility

BY Audrey Strong
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In B2B sales, the most successful business relationships rely on trust, and trust is built through honesty, transparency and credibility.

But those three words are easy to fly past. In truth, says C. Lee Smith, CEO of SalesFuel and author of SalesCred: How Buyers Qualify Sellers, these traits are not given nearly enough attention by most sales teams.

Smith is the cover story for this special edition of Sales & Marketing Management magazine's focusing on sales credibility.

 

 

Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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