How to Get What You Want Out of Your Career: Straight From Brian Tracy

by | 4 minute read

Bri­an Tra­cy was hell-bent on dou­bling LTDS atten­dees' incomes in 2018. It's clear he gets fired up about moti­vat­ing entre­pre­neurs and lead­ers. After decades of research­ing and pre­sent­ing pro­duc­tiv­i­ty prac­tices, the best-selling author still pas­sion­ate­ly wants oth­ers to suc­ceed. At 74, he man­aged to put us all in our places for 90 min­utes while we ate him up – and his zeal – with spoons.

His old-school pro­fes­sion­al devel­op­ment strate­gies could be the kick in the pants you need right now. They are time­less, so try on one or two this year and see if you dou­ble your poten­tial! Start with this thought­ful ques­tion first: "What is the high­est paid, most valu­able work you do?" Tra­cy asked the San Diego audi­ence right off the bat. There were mum­bles in response.

"Think­ing," he answered. That's not the answer you had in mind, is it? The way you think, and what you think about are very valu­able. Be sure you nur­ture your own thoughts and thought process­es. Think­ing about how to bet­ter your­self and/or your career is worth the time and mon­ey spent on it.

"Suc­cess­ful peo­ple don’t sec­ond guess them­selves," Tra­cy point­ed out. He's found that self-made mil­lion­aires all say focus is the key to suc­cess, and was the key to their suc­cess. Focus.

He sum­ma­rized three ways suc­cess­ful peo­ple think from his book on the top­ic.

  1. Long-term think­ing vs. short-term think­ing. Always be future-focused. Set goals that are clear and work on them all the time because there are con­se­quences to not achiev­ing them.
  2. The dif­fer­ence between fast and slow think­ing. Slow down and think about your deci­sion, and the con­se­quences of that deci­sion. And then and focus on it.
  3. Informed think­ing vs. unin­formed think­ing. Do your research.

"Keep improv­ing your skills and learn­ing more skills," the ani­mat­ed speak­er com­mand­ed. "Some­times adding one skill can dra­mat­i­cal­ly change your earn­ing abil­i­ty." He remind­ed every­one that time is our most pre­cious resource, so don't waste it. He has found that wealthy peo­ple say they get up before 6:00 a.m. They start their days ear­ly to get the most out of them. You could try pack­ing more into your day by ris­ing ear­li­er. Tra­cy said you need to invest in your­self all the time, and get­ting up ear­ly to do so is worth it.

Then he moved on to set­ting goals. He always asks his audi­ences to wave a mag­ic wand and imag­ine that they could be excel­lent at one skill overnight. "Write it down," he instruct­ed. "What would it be? What’s the first step to mas­ter that skill? Write that step down as a goal."

And he means, lit­er­al­ly, write down: "I am absolute­ly excel­lent in this ___________ skill.” If you write it like that and say it to your­self like that every day, then you’ll start mas­ter­ing it.

"Then what?" he asked. "You ask the ques­tion again and then mas­ter that skill. Ask a men­tor for rec­om­men­da­tions on how to be as suc­cess­ful as them." Then put those steps and rec­om­men­da­tions into action – imme­di­ate­ly. "Most suc­cess­ful peo­ple take action on it imme­di­ate­ly. Do it now. Then devel­op this fast habit. Get on with it," he chid­ed.

And you can't max­i­mize your poten­tial with­out bet­ter time man­age­ment. So, Tra­cy offered some advice in that depart­ment as well. You need to be high­ly pro­duc­tive (to get pro­mot­ed, to get paid more, and move up faster). Stop try­ing to do every­thing.

  • Don’t waste time at work, no excus­es.
  • Work the whole time you’re at work. Don’t start your day with email. Don’t get dis­tract­ed. Don’t check your email in the morn­ing. Turn your phone off.
  • Work for 90 min­utes straight with­out inter­rup­tion first thing. Then take a 15-minute break. Then work for 90 min­utes again full blast. Take anoth­er break.
  • Clar­i­ty. Be so clear about your most impor­tant task/goal. Ask your­self, "what am I try­ing to do?" If it’s not work­ing, ask, "is there a bet­ter way to do this or work on this?"

He closed with these final thoughts: "Set your most impor­tant life goal and work on it. Always be work­ing on your most impor­tant goal."

Courtney Huckabay
Court­ney is the Edi­tor for Sales­Fu­el Today. She ana­lyzes sec­ondary cus­tomer research and our pri­ma­ry Audi­enceS­CAN research. Court­ney is a grad­u­ate of Mid­dle Ten­nessee State Uni­ver­si­ty.