Grocery Stores to Promote Offerings to 59% of Adults Who Prefer Snacking to Meals

BY Rachel Cagle
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"Everyone loves a good snack now and then, but a new survey by Mondelez International proves that snacking is a lot more important to our culture than we might think, reports AdWeek."

"The 2019 State of Snacking report analyzing global consumer snacking trends and found that 6 in 10 adults 'can’t imagine their life without snacks.' That might be because the custom of three meals a day is starting to fall by the wayside, as 59% of adults and 70% of millennials say they prefer to eat many small meals throughout the day instead of breakfast, lunch and dinner."

"Dirk Van de Put, chairman and CEO of Mondelez International, said the reasons behind this shift in eating styles range from ease of access to social bonding."

'We see that the average global adult now eats more snacks than meals on a given day, driven by a number of evolving demands largely associated with how we live today, including a growing need for convenience, yearning to share nostalgic and cultural experiences, expanded well-​being preferences and the desire for choices that range from wholesome to indulgent,' Van de Put said."

"Well over half (68%) of adults also view snacking as a way to 'improve their quality of life,' including 76% of adults in developing countries. Additionally, 80% say they like having both healthy and indulgent snacks around, depending on the 'moment of need.'”

Grocery stores can promote their selections to Frequent Grocery Shoppers through both traditional and digital advertisements. According to AudienceSCAN, these shoppers’ favorite types of emails to get from businesses include coupons/​discount codes and limited-​time offers and sales. Last year, 62.3% of this audience was driven to action by email ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on supermarkets/​grocery stores and convenience stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.