Half of SMB Owners Lack a Marketing Plan

by | 2 minute read

Have you been met with the sound of silence after you ask prospects what their marketing plan is? This is the perfect opportunity for you to sell them advertising and marketing services. They’ll be willing to listen after you give them proof: Business owners who spend more time and money on marketing have higher revenue growth. That data comes from Outbound Engine.

Before you pitch your media and services to your prospects, it helps to get into their heads. This year, 62% of SMB owners say they are as stressed about operations as they were last year. Money and time are always in short supply for these operators. Specifically, nearly six out of 10 SMB owners spend five hours or less every week on marketing. Here’s another key detail — over 14% don’t know which marketing tactic they should be using.

SMB owners who participated in the Outbound Engine survey reported having success with these marketing efforts:

  • Organic social media 39.72%
  • Paid social media 17.22%
  • Email marketing 9.72%
  • Digital advertising 8.06%
  • Traditional advertising 11.67%
  • Events 13.61%

Success in marketing doesn’t always equate to optimized ROI. Effective marketing campaigns require significant efforts, especially for people who aren’t professionals in a specific discipline like social media. For 52% SMB owners, organic social media requires a huge effort. These owners would rather be tending to product development and operational efficiencies where they have expertise.

You can sell them more by touting your expertise. Start by running a Digital Audit and then show them how they compare to the competition. The tool is available on AdMall from SalesFuel​.com. Once you have their attention, you can propose a marketing plan that will deliver higher revenue and allow them to focus on the aspects of the business that they most enjoy.  

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.
August 26, 2019 Media + Marketing Tags: , , , ,