Here’s What Your Clients Should Know About Micro-Influencers

BY Kathy Crosett
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Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having. Your clients won’t have the budget to pay Kardashian-​like prices of $500,000 for a post. Luckily, you can connect them to micro-​influencers. These local personalities could make a big impact on your client’s bottom line, and at an affordable price.

The Power of Micro-Influencers

In a recent DM News post, David Pring-​Mill reminds readers that micro-​influencers typically hold sway with very niche audiences. Because these audience members share a passion with micro-​influencers, they pay attention to posts. The influencer could sing the praises of a local restaurant. Or they might gush about the skill of a home repair service. This activity will likely cause a bump in activity for the local business. In many cases, micro-​influencers have as much authority as friends and family members. Think of their impact on the market as similar to word-​of-​mouth promotion.

Managing Micro-​Influencers

These businesspeople are growing more popular in the marketplace. It’s not surprising that marketing platform companies are now organizing micro-​influencers and helping match them with clients. Part of this process includes measuring results for clients as an added service. Experts caution that the micro-​influencer market is fluid with professionals coming and going frequently. Because of that reality, marketers shouldn’t count on a long-​term relationship with micro-influencers.

The Cost

Micro-​influencers typically charge for their posts based on the number of followers they have. This is especially true on Instagram. Look for micro-​influencers who have at least 50,000 followers before you ask them about posting on products or services. They generally get paid based on the number of clicks their posts generate. Given that, the entry-​level cost for a micro-​influencer post ranges from $300 to $4,000.

You can learn more about the buying habits of Frequent Social Media Influencer Responders by checking their profile in AudienceSCAN, available at AdMall from SalesFuel. Use that information to help your client select an appropriate social media influencer.