How Buyers Qualify Sellers: The Importance of Credibility in Sales — AA-​ISP Virtual Keynote

AA-ISP Keynote by C. Lee Smith on Sales Credibility for Inside Sales

Did you know that only 1 in 4 North Americans view salespeople as credible in what they say and do?

SalesCred™ author C. Lee Smith has fresh data from the "American State of Credibility Survey" and clearly analyzes how buyers qualify sellers. You'll find out what type of salespeople rank at the bottom of the list for perceived credibility with only 20% of consumers strongly agreeing or agreeing they are credible. You’ll also learn about the Credibility Realization Hierarchy, a 5‑layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level. 

This 30-​minute session will enlighten both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy.

Guest registration with AA-​ISP, the Global Inside Sales Association, is required for viewing.

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
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C. Lee Smith