Who are you more likely to make a purchase from: Someone you know or someone you don’t? How about someone you like versus someone you dislike? And last but not least, someone you trust versus someone you distrust? You answered “know,” “like” and “trust,” right? Why should your client expect their existing and potential customers to be any different? Here are a few methods you can help them with in order to build marketer trust with their customers.

How to Build Marketer Trust with Your Client’s Customers

Increase Your Client’s Visibility

In order for your client’s customers to like and trust them, the customers first need to know they exist. According to an article by Easy Webinar, “You’ve got to be willing to let people get to know the real you.” There are two parts to visibility:

Advertising Reach: In order for potential customers to get to know your client, you need to begin with a general introduction through advertising. What does your client specialize in? Why choose them over their competitors? What’s their brand voice? And for existing customers, what deals are going on and/or what new products or services are being introduced? All of that needs to be communicated to customers if you want them to look further into your client. And, of course, your client’s advertisements need to reach the customers. You and your client need to know which advertising channels their target audience respond to the best. AudienceSCAN on AdMall by SalesFuel can help you with that. But more on that at the end of this article.
Content: People are more likely to want to get to know a brand that is being open and honest with them. Easy Webinar says that customers want to get to know the people behind the brand. This means that, “you are going to have to put yourself out there. And you are going to have to do it consistently.” In order for your client to gain marketer trust with customers, it’s a good idea to put your client’s CEO and other higher-ups and employees in front of the camera from time to time. Or even post some videos on social media about what happens behind the scenes in the company. Anything to make the messaging seem more personal and the brand more human.

Consistency Builds Knowledge and Trust

Now, you can’t just use these two tactics once and expect them to keep working forever. If you stop talking to friends, you eventually grow apart, after all. It’s even easier and quicker for consumers to lose touch and forget about brands they lose contact with. If your client wants to keep the marketer trust they’ve built, they need to share consistently, says Easy Webinar.

For example, communicating your client’s brand values can’t only happen on holidays. “There is a difference between posting about the environment once on Earth Day and consistently showing how your commitment to the environment is built into your lifestyle and how you run your business. Splashy demonstrations of a single-day affection followed by a year of silence is a red flag to conscious consumers.” You and your client need to come up with an advertising strategy that is consistent and regularly communicates your client’s values, purpose and commitment to customers. Then and only then will your client gain marketer trust with their target audience.

What Do Your Client’s Customers Need to Give Their Trust?

Gaining visibility, approval and trust from consumers takes different types of information, all of which you can discover on AudienceSCAN on AdMall by SalesFuel. Simply look up your client’s target audience’s profile and you’ll have access to data such as:

Which advertising channels they respond to the most often
Who they are and what their interests are, causes and charities they support, etc.
What their buying plans are for the upcoming year

With all that information at your disposal, you and your client can easily build a marketing strategy to increase marketer trust.

Photo by Priscilla Du Preez