BY Tim Londergan
There is no shortage of frustration in the day of a salesperson. For instance, it takes 18 calls to connect with a target and only 9% of sales prospecting emails are opened. Perhaps the time is right to consider using a specific sales email template to improve your outreach game.
The idea is worth pursuing, especially when you consider raw value. Sales emails can return $38 for every $1 invested, according to the Data and Marketing Association. You can create templates that build your credibility and include compelling content, personalization and strategic elements.
Sales Email Templates Can be Unique, Personalized and Outstanding!
Using email templates saves you time! What’s more, they provide the fundamental consistency needed for messaging and branding. That doesn’t mean they can’t be flexible and personalized to boost your relationship.
Striking the balance of using email templates while focusing on personalization is a skill you can easily acquire. Plus, you can craft FAQs and address common objections with well-thought-out answers. Attentively, you can produce templates that cover every stage of the pipeline, from prospecting to closing.
Technology Trends Favor Sales Email Templates
Modern buyer behavior makes it essential for savvy sellers to embrace email templates. An email marketing platform, such as Mailchimp makes it easy to create and manage your efforts. Meanwhile, Hubspot can integrate your CRM with outbound/inbound traffic and assist with management tools as well as tracking.
Email template builder apps like BeePro can manage, create, store and track progress on your assignments. Individual project timelines let you see where you stand with each client for sales follow-up emails. Texts, photos, videos, and documents provide full evidence of your labors so you can get paid faster.
When choosing a technology consider integration capabilities and collaboration features. Seriously, when you must coordinate activities, templates are the ultimate time-savers! Also, be mindful of the reporting functionalities that can save you time on the backside of your sales efforts.
Understand Your Audience and Call-To-Action
These are likely the two most important considerations in building your sales email template. By utilizing your pre-call intelligence you gain valuable insight to your target. Demographics, interests, buying history, and behavior are valuable clues to help personalize your message.
Complexities demand that sales reps make more touches per lead. Studies show those touches must be more relevant and personalized. Therefore, specific details and dynamic content based on customer data is crucial:
- Craft attention-grabbing subject lines.
- Keep the message concise and intriguing.
- Arouse curiosity or highlight a benefit.
You must state your value proposition clearly and concisely with highlights that make a compelling case for your product:
- Clearly state the desired action you want the recipient to take.
- Make the CTA prominent and easy to follow.
- Use action-oriented language.
Schedule Your Follow-ups and Offer Social Proof
Your sales email template toolbox should include a follow-up outline that provides a sequence to allow referrals and questions. Additionally, you should prepare a message providing access to customer testimonials or case studies. This is a wonderful opportunity to showcase your LinkedIn profile and client success stories.
Be First in Response and Foremost in Credibility
EmailAnalytics says that responding within an hour makes it 7‑times more likely that you’ll have a meaningful conversation. Harvard Business Review says that there’s a 400% drop between 5 and 10 minutes. Given that, it might be wise to consult data that lists best times to connect with customers.
As you set up your sales email template give special attention to messaging your sincerity and credibility. B2B decision-makers seek a trustworthy expert who knows what they're talking about and knows how to help. Templates allow you to focus on building relationships, adapt to market changes, and continuously optimizing your outreach efforts.
Photo by Andrea Piacquadio on Pexels.