How would you rather learn about something: Reading a wall of text or watching a video? Video is not only an engaging form of marketing, it’s also becoming exceedingly simple and cheap to make. Are your clients unsure of how to get their video marketing endeavors started? Visual Objects research offers some tips on the process.
First things first: Decide what type of video your clients need. The most common video types among businesses include how-to videos (19% of businesses create these the most), video blogs (15%), interviews (13%), explainer videos (13% and livestreams (10%). To select the most effective format, ask your client to establish their goals. Are they trying to show off their products and aid potential and existing customers? Then they should produce how-to videos or explainer videos. Or is the goal to increase website traffic and brand exposure? Video blogs, interviews and livestreams are good for that purpose.
Regardless of whether the videos are made in-house or through outsourcing, the effort will be pointless if promotional efforts aren’t in place. Visual Objects recommends incorporating the videos into newsletters, email and social media posts. In fact, emails with subject lines containing “video” drive open rate increases of 6%! Don’t forget to utilize search engine optimization for your client’s videos, as well. With the right keywords, the video can easily be found through general searches by potential customers.
Did you know that more than half of U.S. adults are Online Video Watchers? Within the last six months, they’ve watched videos online and through mobile devices and even specifically looked up commercials on YouTube. If you check out their audience profile on AudienceSCAN on AdMall by SalesFuel, you can find more information on these viewers, including demographic, purchase intent and marketing data.