Are your clients unsure how to get their video ads marketing endeavors started? Visual Objects research offers some tips on the process.

How would you instead learn about something — reading a wall of text or watching a video? Video is not only an engaging form of marketing, but it’s also becoming exceedingly simple and cheap to make.

Types

First things first — decide what type of video your clients need. The most common video types among businesses include how-​to videos (19% of companies create these the most), video blogs (15%), interviews (13%), explainer videos (13% and live streams (10%). 

Ask your client to establish their goals to select the most effective format. Are they trying to show off their products and aid potential and existing customers? 

Then, they should produce how-​to videos or explainer videos. Or is the goal to increase website traffic and brand exposure? Video blogs, interviews, and live streams are good for video ads purposes for this type of marketing strategy.

Promotion

Whether the videos are made in-​house or through outsourcing, the effort will be pointless if promotional efforts aren’t in place. Visual Objects recommends incorporating the videos into newsletters, emails, and social media posts. 

In fact, emails with subject lines containing “video” drive an open rate increase of 6%! Don’t forget to utilize search engine optimization for your client’s videos. With the right keywords, the video can easily be found through general searches by potential customers.

Did you know over half of U.S. adults are online video ads watchers? Within the last six months, they’ve watched videos online and through mobile devices and even specifically looked up commercials on YouTube. 

If you check out their audience profile on AudienceSCAN on AdMall by SalesFuel, you can find more information on these viewers, including demographics, purchase intent, and marketing data.