How to increase sales and build credibility

BY Hinal Tanna
Featured image for “How to increase sales and build credibility”

As a salesperson, you know that credibility is key. The more credible you are in the eyes of your customers and prospects, the more likely you are to close a sale. Credibility leads to trust, and clients are much more likely to buy from you when they trust you. If you want to know how to increase sales and build credibility, read on.

And when it comes to sales, automation is vital. The more automated your sales process is, the more time you will have to focus on selling. You can streamline your sales process and close more deals using sales automation tools.

Using a CRM, you can easily see which leads are hot, how well your sales team is doing, and where you need to improve. Sales automation is the way to go if you're looking for ways to increase sales and build credibility. 

8 Effective ways to increase sales and build credibility

Below are the effective ways that help to increase sales and build credibility.

Use your customer’s success story

The best salespeople always have stories about how their product or service has helped other customers succeed. When you can share a story about how your product has helped another customer, it makes you more credible in the eyes of your prospective buyer.

When you show that you understand their challenges and have helped others overcome them, it builds trust and makes them more likely to do business with you.

If you don’t have any customer success stories yet, make it a priority to get some. You can use them to build credibility and close more deals in your sales process.

Engage with your potential customers on a personal level

To increase sales, the primary goal is to connect with your potential customers and build relationships. And the best way to do that is through emails, calls, text messages, and social media.

Using sales automation software, you can automate these multiple communication channels that help to build trust and relationships with your potential customers.

When you comment on their posts, answer their questions, and provide valuable information, they will see you as an expert in your field. They will be more inclined to do business with you when they see you as an expert.

Offer a free trial or demo

When you offer a free trial or demo of your product, it shows that you are confident in what you are selling. It also allows potential customers to experience your product or service first-​hand and see its value.

If they have a positive experience with your product, they are much more likely to buy it. Free trials and demos are an excellent way to increase sales and build credibility.

It also aids in creating trust since potential consumers can see that you are not simply attempting to sell them anything but want them to have an enjoyable experience with your offering.

Be a trusted resource of information

Potential clients are more inclined to work with you when you are a trusted information source. When you become an authority figure, people will trust you and look to you for advice.

If you want to know how to increase sales, become a trusted resource of information. You need to provide valuable content that is relevant to your audience. This can be in the form of blog posts, articles, infographics, e‑books, etc.

When you offer them valuable material, your potential consumers will think more highly of you and be more inclined to trust you. Providing informative content is an excellent strategy to boost sales and establish authority.

Be transparent about your prices and policies

When you’re upfront about your prices and policies, potential customers will respect you more. They will see that you are not trying to hide anything from them or take advantage of them.

Being transparent builds trust, which is essential if you want to know how to increase sales.

You want potential customers to have confidence in you and believe you are looking out for their best interests. If you aren't upfront and honest about your costs and business practices, potential customers won't be as eager to work with you.

Offer free resources, such as e‑books, templates, or coupons

Offering free resources shows that you are generous and want to help your potential customers. Additionally, it increases your reputation because others will recognize that you are an authority in your subject.

If you demonstrate that you are willing to give value without expecting anything in return, your potential consumers will be more inclined to trust and conduct business with you. It helps to enhance your credibility and build relationships.

Offering free materials is a great approach to attracting new clients while simultaneously boosting sales.

It’s essential to stay updated with industry news and trends to ensure that you provide the latest information to your potential customers.

Providing the latest technology to your customers can ensure they get the best possible product or service. The more prospective consumers perceive that you are up to date with current events, the more likely they will trust you and regard you as an authority. This is another best practice if you need to know how to increase sales.

Additionally, they will be more inclined to purchase because they know that you offer the newest and best goods and services.

Create videos demonstrating how your product or service can be used

Videos are an excellent way to demonstrate how to utilize your product or service to potential clients. They can recognize the worth of what you're providing and how it will help them.

Additionally, videos help to build credibility because they allow potential customers to see that you know what you’re talking about. By creating videos that explain how to utilize your product or service, you may prove that you are an expert in your sector.


If you want to know how to increase sales and build credibility, follow the tips in this article. Some of the most effective methods include offering free resources, being transparent about prices and policies, staying up to date with industry news and trends, and creating videos demonstrating how your product or service can be used.

Utilizing these methods can help you to increase sales, build credibility, and establish yourself as an authority figure in your industry.

Photo by Negative Space on Pexels.