How to Leave Effective Voicemails
97% of sales calls go to voicemail, according to Donato Diorio's recent HubSpot article. That’s why salespeople need to work on leaving effective voicemails. If you don’t get a call back, who cares how well you’ve honed your sales pitch skills?
Keep it brief. If you haven’t been introduced to the prospect in the past, you obviously need to do so in your voicemail. However, we all know that introductions are the least interesting and important part of the message, at least until we figure out whether or not we’re interested in why the person is calling. So, create effective voicemails by keep your introduction short and sweet. Tell the prospect who you are and your company name, if you think that name-dropping will pique their attention.
Here’s where you have to hook the prospect’s attention. Why are you calling? Are you excited about the new product or service you’re offering and how it can work wonders for the prospect? Are you hoping to network in a way that is mutually beneficial to the two of you? Remember, prospects, at this early stage of the sales process, don’t care who you are and don’t want to hear a monologue of how amazing your product is. What they’re interested in is what you can do for them. Highlight why their response will be worth it and they’ll be replaying your message to find out who they should be asking for when they call you back. But it’s also crucial that you keep your message brief. How brief? Diorio says effective voicemails are between 20 and 30 seconds long. That way you don’t lose the prospect’s attention and you won’t get cut off early by the answering machine.
Yes, being available at the prospect’s convenience is nice, but it’s not a call to action. Stating your availability gives them a good time to target. Effective voicemails list dates and hours of availability before your contact information. And don’t forget to end with a polite, “I look forward to hearing from you,” or, “Thank you for your time.”