How to Update Your Elevator Pitch for 2019
Welcome to 2019! If you feel like the speed of commerce has increased, you’re not wrong. That means it’s probably time to update your elevator pitch. Jeffrey Hayzlett, Chairman of the C-Suite Network, has some tips for you. The first tip is to keep the number 118 in mind.
If you’re writing a book or a script for a TV series, your audience expects to hear your logline. When you’re selling a product or service, your prospects expect to hear your pitch. The phrase is often modified to ‘elevator pitch’. That’s because you should be able to state what you’re selling and what your company is all about in the time it takes to complete an elevator ride: about 118 seconds.
What should you include in your pitch? Start by remembering your goal. If you want to sell more product, you want your prospect to remember your name, your company’s name and what you can do for them. Hayzlett notes, “If you can, add a key statistic that would strengthen your point.” Avoid buzzword bingo. You’ll just confuse the prospect and waste precious time.
Even if your superpower is improv, you shouldn’t wing the delivery of your pitch. The pros, the rainmakers in your office, practice until they’re perfect. You should, too. The words should flow smoothly out of your mouth.
Once you have memorized the words, check out your posture and presentation. Are you standing up straight? Do you look happy to be selling your product or service? You should appear to be enthusiastic, but not aggressive. For that reason, keep your hands at your sides. Wild gestures might make your prospect think of late-night TV pitchmen who are selling steak knives.
It’s not enough to practice when you’re driving around. Ask family members or trusted work friends for feedback on your delivery. You’ll spend much longer than 118 seconds perfecting your pitch. Don’t let that bother you, because you never have a second chance to make a good first impression.