Manage Smarter 249 — Dr. Jean Oursler — Ditch the Goals to Maximize Business Results and Personal Triumphs

HOSTED BY C. LEE SMITH AND AUDREY STRONG
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Dr. Jean Oursler, also known as the Results Queen, has a Ph.D. in business psychology and is considered one of the country’s top business consultants, a top-​rated speaker, and a world class business performance coach. She is the author of "Give Up Goals and Results are Yours”.

Dr. Jean works with entrepreneurs and their leadership teams to implement a comprehensive business management system called EOS which is designed to help organizations improve their performance, efficiency and profitability. EOS, which stands for Entrepreneurial Operating System, addresses the major frustrations that business owners and their leadership teams often experience. 

This includes improving organizational clarity, accountability, right people in the right seats, process efficiency and increased revenue.

In this podcast for sales managers and sales leaders, Audrey, and Jean Oursler discuss:

The Caveman Brain Concept

Dr. Oursler explains how the "caveman brain," or our instinctual responses, can affect business decisions. Recognizing and managing these instinctual responses can lead to better leadership and decision-​making within business environments.

Achieving Better Business Results with Less Emphasis on Goals

Dr. Jean Oursler emphasizes that setting goals is less effective than focusing on actual results. She discusses how focusing on outcomes rather than just setting goals can help business leaders and entrepreneurs maximize their effectiveness and reach their objectives efficiently.

Importance of Team and Culture in Business Success

The right team is crucial for implementing any business vision. Dr. Oursler stresses the importance of having the right people in the right roles and maintaining a culture that aligns with core business values to drive success.

Leveraging Challenges for Personal and Professional Growth

Dr. Oursler narrates her personal achievement of visiting all seven continents, tying it back to her professional ethos of persistence and goal realization. This underscores how personal challenges can parallel and enhance professional achievements.

Entrepreneurial Growth through EOS (Entrepreneurial Operating System)

Dr. Oursler shares her experience with EOS, a set of simple concepts and practical tools used by entrepreneurs to grow their businesses, create a vision, and ensure everyone in their team aligns with that vision. This system improves overall accountability and helps measure business performance, enhancing success rates significantly.

"Our brains don't work on goals, they really work on results and outcomes."

Jean Oursler

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