Lack of Outreach Leads to Lower Holiday Sales

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If your clients are struggling with holiday sales this year, it could be because of their lack of preparation for the rest of 2019, says Lisa Lacy writing for AdWeek. The best way for your clients to be top-of-mind during the busy holiday shopping season is to stay connected year-round to their current and potential customers, both on- and offline.

Purchase Intent Research

Lacy writes that shoppers generally consider purchases for nine days or more before pulling the trigger on a sale. The average time consumers spend researching future purchases is divided: 68% of research time is spent online and 32% is conducted through traditional methods. Of the research time spent online, 57% was done on mobile devices.

Mobile and Online Video in the Consumer Tech Industry

Consumers spend more than half of their decision-making research time on their mobile devices. Are your clients prepared for that? Especially if they’re in the tech industry: 24% of consumer electronics purchases were made on mobile devices this year. Tech purchases are also swayed by online video. Not only are these product’s shoppers swayed by online videos they’ll find in their spare time, 50% look up online videos while they’re in a store shopping. When online video is included in a consumer electronics buying process, consumers will spend 21% more on their purchases, on average.

 From Techies — Early Adopters to Millennials and Generation Z to Smart Home Product Buyers and High-Definition TV Shoppers, AudienceSCAN on AdMall by SalesFuel has all the information you’ll need. Using these profiles, you can pinpoint the marketing influences and purchase intent of your client’s target audiences.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.
December 11, 2019 Media + Marketing