Laser Hair Removal Businesses Save Women 2 Months of Time Shaving

BY Rachel Cagle
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According to a new survey, conducted by ResearchNow, Ideal Image found that women spend 60 days of their lifetime shaving their legs, underarms, bikini area, and more.

According to AudienceSCAN, Laser Hair Removal Clients are 66% more likely than other adults to take selfies and post them on social media and 19% more likely to share good experiences on social media. They're active on networks such as Facebook (81.9%), Instagram (58.9%), Twitter (51.8%) and Snapchat (45.3%). Not only are they active on social media, they're 29% more likely to find advertising on social networks useful. Also, the last place 30% of these consumers have either seen or heard information that wasn't from advertisements that led them to take action was on social media.

During times of warmer weather, laser hair removal companies can help women get the valuable time spent shaving back with their services. Treatments can help guests get ready for summer.

Many Laser Hair Removal Clients (21.9%) would still like to reduce debt and increase their savings while receiving the hair removal treatments they desire. So, laser hair removal companies can easily target these consumers with ad-​based deals. According to AudienceSCAN, last year, 69.7% of these consumers took action after seeing an ad on a daily deals site such as Groupon and 72.2% were driven to action by direct mail coupons. Additionally, within the last month, 36.3% them have used the internet to find coupons or discount codes.

Also, according to AudienceSCAN, they're 96% more likely than other adults to take action after seeing outdoor ads and 86% more likely to click on text link ads on websites. Within the past year, these consumers have also taken action after seeing TV commercials (77.7%), hearing both digital and over-​the-​air radio ads (69.2%), seeing ads in both print and digital magazines (68.9%) and receiving email ads (68.8%).

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.