C. Lee Smith, CEO/Founder of SalesFuel

C. Lee Smith

Founded company in 1989. Lee was named as one of the 14 Leading Sales Consultants by Selling Power magazine in 2018 and 2019. Foremost expert in executive leadership, sales coaching, behavioral analysis and the discovery process. Lee is author of the new book Hire Smarter, Sell Bigger!, co-host of the Manage Smarter podcast and frequent keynote speaker.

Paul Mascari

Heads the Product Group for SalesFuel. Responsible for information technology, infrastructure, research, data management and app development as Vice President of IT since 2002. He ascended to the Senior Vice President role in 2017.

Kathy Crosett

Leads quantitative research, analysis and editorial content for SalesFuel since 2001. She is also Publisher of the SalesFuel Today blog. Previously Kathy was an analyst in healthcare marketing research. She holds an MBA from University of Vermont.

Lisa Rigsby

Lisa has 20+ years of proven experience in sales, marketing, team management, sales coaching, communications, and revenue management. Her extensive background can offer you advanced knowledge in sales strategy, team culture, sales coaching, digital marketing, media sales, CRM and automotive marketing.

Dave Blakeslee

Leads learning and the client success team for SalesFuel. Expert in software training, e‑learning, instructional design, and documentation for our SaaS products since 2007. Dave is a Gitomer Certified Advisor and ATD Certified.
Audrey Strong, VP of Communications at SalesFuel

Audrey Strong

Heads all marketing and communications, including public relations — which she has directed since 2014. Prior to SalesFuel, Audrey headed PR for Ritz-Carlton Denver before founding her own public relations firm. She also served years as an award-winning journalist in television news.
Darby Doll, Global Partnerships for SalesFuel

Darby Doll

Based in Asia, Darby leads global business development and partnership activities. He has two decades’ experience working with multinationals and startups in several countries. He began his career as a journalist in Taiwan and is proficient in Mandarin Chinese.