C. Lee Smith

Found­ed com­pa­ny in 1989. Lee was named as one of the 14 Lead­ing Sales Con­sul­tants by Sell­ing Pow­er mag­a­zine in 2018. Fore­most expert in data-driven sales coach­ing, exec­u­tive lead­er­ship and the dis­cov­ery process. Lee is a Jef­frey Git­o­mer Cer­ti­fied Advi­sor, C‑Suite Net­work Advi­sor and fre­quent keynote speak­er.

Paul Mascari

Heads the Prod­uct Group for Sales­Fu­el. Respon­si­ble for infor­ma­tion tech­nol­o­gy, infra­struc­ture, research, data man­age­ment and app devel­op­ment since 2002.

Julie Wnukowski

Heads the Busi­ness Group for Sales­Fu­el, includ­ing train­ing, coach­ing, deploy­ment and busi­ness oper­a­tions. For­mer ad agency exec­u­tive and award-winning non­prof­it CEO. Julie is a Cer­ti­fied Buck­et List Coach and a cer­ti­fied DISC and Moti­va­tors assess­ment prac­ti­tion­er.

Kathy Crosett

Leads quan­ti­ta­tive research, analy­sis and edi­to­r­i­al con­tent for Sales­Fu­el since 2001. She is also Pub­lish­er of the Sales­Fu­el Today blog. Pre­vi­ous­ly Kathy was an ana­lyst in health­care mar­ket­ing research. She holds an MBA from Uni­ver­si­ty of Ver­mont.

Dave Blakeslee

Leads learn­ing and the client suc­cess team for Sales­Fu­el. Expert in soft­ware train­ing, e‑learning, instruc­tion­al design, and doc­u­men­ta­tion for our SaaS prod­ucts since 2007. Dave is a Git­o­mer Cer­ti­fied Advi­sor and ATD Cer­ti­fied.

Audrey Strong

Heads all exter­nal and inter­nal com­mu­ni­ca­tions, includ­ing pub­lic rela­tions — which she has direct­ed since 2014. Pri­or to Sales­Fu­el, she found­ed her own pub­lic rela­tions firm and served years as an award-winning jour­nal­ist in tele­vi­sion news. Audrey earned her degree in broad­cast jour­nal­ism from Ohio Uni­ver­si­ty.

Lisa Rigsby

Lisa has near­ly 20 years of proven expe­ri­ence in sales, mar­ket­ing, team man­age­ment, sales coach­ing, com­mu­ni­ca­tions, and rev­enue man­age­ment. Her exten­sive back­ground can offer you advanced knowl­edge in sales strat­e­gy, team cul­ture, sales coach­ing, dig­i­tal mar­ket­ing, media sales, CRM and auto­mo­tive mar­ket­ing.