C. Lee Smith

Founded company in 1989. Lee was named as one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Foremost expert in data-driven sales coaching, executive leadership and the discovery process. Lee is a Jeffrey Gitomer Certified Advisor, C‑Suite Network Advisor and frequent keynote speaker.

Paul Mascari

Heads the Product Group for SalesFuel. Responsible for information technology, infrastructure, research, data management and app development since 2002.

Kathy Crosett

Leads quantitative research, analysis and editorial content for SalesFuel since 2001. She is also Publisher of the SalesFuel Today blog. Previously Kathy was an analyst in healthcare marketing research. She holds an MBA from University of Vermont.

Dave Blakeslee

Leads learning and the client success team for SalesFuel. Expert in software training, e‑learning, instructional design, and documentation for our SaaS products since 2007. Dave is a Gitomer Certified Advisor and ATD Certified.

Audrey Strong

Heads all external and internal communications, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

Lisa Rigsby

Lisa has nearly 20 years of proven experience in sales, marketing, team management, sales coaching, communications, and revenue management. Her extensive background can offer you advanced knowledge in sales strategy, team culture, sales coaching, digital marketing, media sales, CRM and automotive marketing.