SALESFUEL TODAY

Local Festivals Are Going Digital

by | 3 minute read

One of the trends in local events the blog­gers at Eventbrite see for 2018 is advanced event tech­nol­o­gy. The best event tech­nol­o­gy will make the attendee expe­ri­ence seam­less — and make the event a must-attend. Here are the top two tech trends you can’t ignore in 2018:

RFID

"Radio-fre­quen­cy iden­ti­fi­ca­tion wrist­bands aren’t just for music fes­ti­vals. RFID can enhance your beer or wine event, your com­ic con­ven­tion, or even your film fes­ti­val in a whole vari­ety of ways, like short­en­ing lines — both at entry and for ven­dors with­in the event."

Local com­mu­ni­ty fes­ti­val plan­ners can con­sid­er adding RFID for upcom­ing events. The newest Audi­enceS­CAN sur­vey showed 15% of Amer­i­can adults want to attend local fes­ti­vals this year.

"In a sur­vey span­ning 5,000 peo­ple who reg­u­lar­ly attend fes­ti­vals, 17% said they’re accus­tomed to using an RFID wrist­band to enter fes­ti­vals and make cash­less pur­chas­es. And near­ly a third would like the option to do so. The only thing hold­ing them back? A lot of fes­ti­vals sim­ply don’t offer RFID — but the ones that do tru­ly stand apart."

Pro­mot­ing RFID usage for future local fes­ti­vals can make them stand apart. Event plan­ners could uti­lize YouTube to get the word out. The lat­est Audi­enceS­CAN study found 32% of Local Com­mu­ni­ty Fes­ti­val Atten­dees viewed a tele­vi­sion com­mer­cial on YouTube in the past six months.

Some ideas for using RFID at an event:

  • Seam­less­ly han­dle re-entry for mul­ti-day events
  • Pro­vide easy, per­son­al­ized access to mul­ti­ple zones with­in an event
  • Allow atten­dees to link their RFID bracelets it with their cred­it card to quick­ly pay onsite

Arti­fi­cial intel­li­gence

"The event indus­try has been hyp­ing AI for years, but now it’s part of many people’s every­day lives. While most of us still don’t have robot dogs or ful­ly con­ver­sant refrig­er­a­tors, we are famil­iar with dig­i­tal assis­tants like Siri and Google Now. Using a type of AI called “machine learn­ing,” these smart­phone helpers only get bet­ter and bet­ter at serv­ing you over time."

Show­cas­ing AI fea­tures through an event app could increase engage­ment for atten­dees before, dur­ing and after the event. The most recent Audi­enceS­CAN research revealed Local Com­mu­ni­ty Fes­ti­val Atten­dees use their phones to watch streamed (61%), get maps/directions (52%), and pur­chase prod­ucts (50%). Give them an app where they can do all of this in one place!

"Pro­gres­sive event orga­niz­ers are now start­ing to use AI for things like chat­bots, which can answer basic attendee ques­tions swift­ly through an event app, or even before your event, through plat­forms like Face­book Mes­sen­ger."

"Sim­i­lar­ly, an AI match­mak­ing engine can inter­pret data that atten­dees have already synced with your event app from social media pro­files like LinkedIn and Face­book. Using that data, it can make rec­om­men­da­tions that would best suit an attendee’s inter­ests."

Audi­enceS­CAN data is avail­able for your appli­ca­tions and dash­boards through the Sales­Fu­el API. Media com­pa­nies and agen­cies can access Audi­enceS­CAN data through the Audi­enceS­CAN Reports in AdMall.

Courtney Huckabay
Court­ney is the Edi­tor for Sales­Fu­el Today. She ana­lyzes sec­ondary cus­tomer research and our pri­ma­ry Audi­enceS­CAN research. Court­ney is a grad­u­ate of Mid­dle Ten­nessee State Uni­ver­si­ty.