How Do YOU Make Customer Relationships More Valuable?

BY Courtney Huckabay
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When you ask your clients how they are, do you often get the answer, "busy?" Ryan Estis says "busy" is the new "fine" in small-​talk responses these days. "Your customers are overwhelmed, time-​poor and expect you to deliver more value, consistently," Estis writes.

"Everyone is challenged by the idea of improving and advancing customer relationships. How do you make relationships more valuable? Are you invested in creating more meaningful relationships with customers?" Ryan Estis asks.

"The secret? Give a little more than the customer expects, every single time," Estis reveals. "Who did you impact today? How will you be remembered by the people you worked with?"

"Those are two questions I use daily to drive my effort and approach both inside my business and with customers," Estis writes.

Estis thinks you have the opportunity to turn your loyal customers into brand evangelists.

"Brand Evangelists: These customers are invested in you and want to help you succeed. They want to share your story, spread the word about your brand and help drive referral business.  They elevate your credibility. Their experience defines your value proposition in a way that matters to prospective customers."

"We each have that same opportunity for impact. Every customer touch point is a moment of truth where you can add value and advance a relationship. It’s worth considering how."

"A recent Gartner survey on the role of marketing in customer experience found that, in 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago."

Read the rest of Ryan's thoughts and watch his video on "Pouring Happiness" here!