Mall and Shopping Center Marketing Post-Pandemic

BY Rachel Cagle
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Stores have already begun reopening and that has gotten Americans excited. "The International Council of Shopping Centers polled 1,004 Americans about their expectations of the pandemic’s demise and found them eager to be back at their usual haunts before summer," says Chain Store Age. Now is the perfect time to implement mall and shopping center marketing plans.

As soon as the country's state of national emergency lifts, 70% of Americans plan to pick up their previous shopping habits of buying non-​essential items in person. Even more shoppers say that they're excited to return to open-​air shopping centers and restaurants. Additionally, 60% are ready to go shopping at their local malls.

A few of the services that 50% of Americans are ready to spend on, at malls or otherwise, include hair and nail salon services, getting massages and returning to their gyms.

Mall and Shopping Center Marketing Tatics

Many Frequent Retail/​Mall Shoppers may have had to keep an eye on their finances during the quarantine, as business closings may have affected their income. So, they'll be on the lookout for deals. According to AudienceSCAN, last year, these shoppers took action after receiving direct mail ads/​coupons and finding ads on daily deals sites such as Groupon.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on malls/​shopping centers and hair salons/​stylists, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.