Manage Smarter 166 — Luis Gonzáles: Cross-​Cultural Management

HOSTED BY C. LEE SMITH AND AUDREY STRONG
Featured image for “Manage Smarter 166 — Luis Gonzáles: Cross-​Cultural Management”
Listen to this Episode
Watch this Episode

Luis Gonzáles is a Master Facilitator for Fierce Inc. He is a communications consultant, coach, and trainer, with more than 25 years’ experience in helping improve business outcomes for organizations. He was also Senior HR Manager for Learning and Development in the US and Latin America for UST Global.

Luis has successfully driven learning initiatives incorporating effective communication, cross-​cultural communication, customer satisfaction and soft-​skills training and has worked in India, Mexico and Brazil.

TeamTrait behavioral assessment test

In this episode, Audrey, Lee and Luis discuss:

  • The top issues with intercultural communication
  • How to manage multicultural teams
  • Common communication misunderstandings among international professionals
  • How to have difficult conversations

“I led a team of software engineers at Microsoft in India. The Americans, (would) take things at face value, they didn’t get curious and ask questions to get context, to get more facts. And my India tech guys and gals wouldn’t ask enough questions of the Americans.”

Luis Gonzáles

Connect with Luis Gonzáles:

Build Credibility and Effective Leadership with the Manage Smarter Show:


Connect with SalesFuel:

Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

Fact Checked & Editorial Guidelines 

Our Fact Checking Process

We prioritize accuracy and integrity in our content. Here's how we maintain high standards:

  1. Expert Review: All articles are reviewed by subject matter experts.
  2. Source Validation: Information is backed by credible, up-​to-​date sources.
  3. Transparency: We clearly cite references and disclose potential conflicts.
Reviewed by: Subject Matter Experts 

Our Review Board

Our content is carefully reviewed by experienced professionals to ensure accuracy and relevance.

  • Qualified Experts: Each article is assessed by specialists with field-​specific knowledge.
  • Up-​to-​date Insights: We incorporate the latest research, trends, and standards.
  • Commitment to Quality: Reviewers ensure clarity, correctness, and completeness.

Look for the expert-​reviewed label to read content you can trust.

Share: