Manage Smarter 166 — Luis Gonzáles: Cross-​Cultural Management

Luis Gonzales on the Manage Smarter Show from SalesFuel

Luis Gonzáles is a Master Facilitator for Fierce Inc. He is a communications consultant, coach, and trainer, with more than 25 years’ experience in helping improve business outcomes for organizations. He was also Senior HR Manager for Learning and Development in the US and Latin America for UST Global.

Luis has successfully driven learning initiatives incorporating effective communication, cross-​cultural communication, customer satisfaction and soft-​skills training and has worked in India, Mexico and Brazil.

In this episode, Audrey, Lee and Luis discuss:

  • The top issues with intercultural communication
  • How to manage multicultural teams
  • Common communication misunderstandings among international professionals
  • How to have difficult conversations

I led a team of software engineers at Microsoft in India. The Americans, (would) take things at face value, they didn’t get curious and ask questions to get context, to get more facts. And my India tech guys and gals wouldn’t ask enough questions of the Americans.”

Luis Gonzáles

Connect with Luis Gonzáles:

Connect with the hosts of Manage Smarter:

Connect with SalesFuel:

Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
The coming year remains unpredictable on many levels. Two common problems you share with nearly all your rivals are… — 3 hours ago
C. Lee Smith