Manage Smarter 237 — Brynne Tillman: How to Master Social Selling

HOSTED BY C. LEE SMITH AND AUDREY STRONG
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Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

In addition, Brynne is the co-​host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

In this podcast for sales managers and sales leaders, Audrey, and Brynne discuss:

  • Why and how to keep your social channels authentic
  • Overhauling your LinkedIn​.com profile for a different audience
  • The needed mindset shift for managers on their social media profiles/​channels
  • Tips for using AI in social selling and on ChatGPT

"The number one mistake managers make is they treat Linkedin as a cold calling tool because the simply don’t understand the power of it.”

Brynne Tillman

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