Mapping Secures $17,000 Buy for Credit Union

BY Courtney Huckabay
Image
[SCRIPT]

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER! Award – where we honor excellence in media SALES.

Cable company ViaMedia’s Research Coordinator Marc Elmore had a hunch he could target niche customers for a military CREDIT UNION in his region with ADMALL in his arsenal.

“They have a UNIQUE target for their advertising, which is often hard to FIND,” Elmore said.

The credit union he targeted is a large national chain focused on ACTIVE military and VETERAN members. What’s the FIRST thing Elmore turned to to CALIBRATE HIS SCOPE? AdMall PRO and its MAPPING capabilities. Elmore could pinpoint this specific group of potential customers. He pulled PINPOINTS for the credit union’s LOCATIONS and showed where ViaMedia’s coverage ALIGNED with them and their ATMs.

Elmore noted, “I use AdMall DAILY with several other mapping, reporting and ratings software programs.”

The result? Elmore sold the credit union pre-​roll ads and cable spots to the tune of $17,000. He says his client is so happy, they’re now running in several of his OTHER markets. Elmore was able to get his client to see the value with the COMBINATION of AdMall’s mapping pinpoints and the AdMall data on credit unions.

Congratulations to Marc, along with the OTHER quarterly Sell Smarter! Award recipients:

Lisa Stutzman of Comcast Spotlight

Jeannie Evans of SuddenLink Media/​Altice Media Solutions

Courtney Huckabay Avatar

Courtney Huckabay 

Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.

Fact Checked & Editorial Guidelines 

Our Fact Checking Process

We prioritize accuracy and integrity in our content. Here's how we maintain high standards:

  1. Expert Review: All articles are reviewed by subject matter experts.
  2. Source Validation: Information is backed by credible, up-​to-​date sources.
  3. Transparency: We clearly cite references and disclose potential conflicts.
Reviewed by: Subject Matter Experts 

Our Review Board

Our content is carefully reviewed by experienced professionals to ensure accuracy and relevance.

  • Qualified Experts: Each article is assessed by specialists with field-​specific knowledge.
  • Up-​to-​date Insights: We incorporate the latest research, trends, and standards.
  • Commitment to Quality: Reviewers ensure clarity, correctness, and completeness.

Look for the expert-​reviewed label to read content you can trust.

Share: