Pinterest analysts are seeing twists on traditional celebrations in what Pinners are Pinning. "Pinners are big-time planners. They’re three times more likely to plan an event, and use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones," according to Pinterest's press release on the top 100 trends.
Big yays for milestone b‑days: Birthdays ending in zero are made for blowouts—and the big 3–0 is a prime reason to party (saves for “milestone birthday” +154%)
Milestone birthdays are a great reason to party, and a great idea for party stores to promote their themed offerings. Keep in mind that the newest AudienceSCAN survey showed 16% of American adults plan to host/attend parties this year.
Balloons get boutique‑y: It’s not all hot air — balloons are filling up with foliage, glitter and other fanciness, and even brides are taking notice (saves for “filled balloons” +86%)
Craft stores and balloon bouquet shops can promote these out-of-the-box balloon trends to appeal to Party Hosts. The latest AudienceSCAN study found 45% of Party Hosts are active on Pinterest. A promoted Pin could be just the thing to make an ad "pop!"
Trivia—the new party trick: The latest and greatest game night is just like Jeopardy, but with all the comforts of home (saves for “trivia night” +279%)
Sip and sees: New parents are opting for designated drop-in parties to introduce the little peanut (or puppy) to friends and family (saves for “sip and see” +218%)
Sprinkle showers: Next year’s forecast calls for two types of baby shower sprinkles: Lightweight and low key, or rainbow sprinkle themed (saves for “sprinkle baby shower” +180%)
Party retailers can emphasize big items that coincide with these trendy themes. The most recent AudienceSCAN research revealed 5.4% of Party Hosts plan on renting party supplies and/or equipment.
Season mixing mashups: Bright pink pumpkins, Christmas in July parties, summer wreaths—say hello to a whole new breed of creative holiday hybrids (saves for “summer wreath” +116%)
Guest books, but better: Mementos do double duty as decor, with guests jotting notes on Jenga blocks and even signing surfboards (saves for “guest book keepsake” +216%)
Personalized party tees: The whole squad can suit up and celebrate with special occasion shirts (saves for “birthday shirt” +250%)
Talk up these trends over the airwaves. The AudienceSCAN data reported 53% of Party Hosts took action after hearing spots on the radio (over-the-air, online, mobile or tablet) in the past year.
DIY for guests to TRY: Party throwers are looking for ways to get even more hands-on at parties, like make-your-own taco bars or hot cocoa stations (saves for holiday and events activities +114%)
Boho baby showers: Hosts are moving beyond the basic pinks and blues to boho-chic florals, faded antique rugs and vintage kilim pillows (saves for “boho shower” +306%)
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.