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Mobile's Role in the Future of Digital Advertising

by | 2 minute read

Are your clients heavily invested in internet-based advertising? If so, they’ve definitely made all of their ads mobile compatible, right? … right? If they’re not, they’re missing out on a huge portion of their target audience, especially if that audience is under the age of 30.

According to Pew Research Center, 81% of Americans own smartphones. Of those smartphone owners, 37% say that their phones are the primary way they access the internet. That may not seem like a whole lot, but remember, that’s America as a whole. When divided into age groups, 47% of 30- to 49-year-olds access the internet primarily through their phones and 58% of consumers ages 18 to 29 do the same.

Smartphones vs. Other Devices

In fact, accessing the internet via smartphone is becoming so popular that 45% of the 27% of Americans who don’t have home broadband subscriptions say their decision was based on the fact that their phones handle their internet browsing needs. Their choice is not likely to change either. Eighty percent of non-broadband users aren’t interested in changing their internet usage habits.

Only 30% of consumers access the internet primarily through laptops, desktops or tablets anymore. Additionally, 25% of smartphone owners say they use their phones, laptops, desktops and/or tablets equally.

Smartphone Usage

According to AudienceSCAN, Smartphone Users use their mobile devices for many things, from watching videos to purchasing products to visiting retail websites. They’re also receptive to digital advertisements, including social, search, email and internet banner ads. Mobile Commerce Shoppers are also 42% more likely than other American adults to find advertisements on their mobile apps useful. If consumers are accessing all these different advertisements on their mobile devices, your clients must be sure their ads are compatible

Who are Android Smartphone and iPhone Users, M‑Commerce Shoppers, and Smartphone Users? What are they planning on purchasing this year and which digital advertisements appeal to them the most? The answers can be found on their audience profiles in AudienceSCAN on AdMall by SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.