SALESFUEL TODAY

More Businesses are Investing in B2B Collaboration Software

by | 2 minute read

"Collaboration in the workplace across departments and geographies is driving the need to seamlessly communicate from varying locations and on multiple devices. This need for digitalization and visual data sharing is expected to increase demand for communication and conferencing solutions, contributing to growth in the Content and Collaboration software category in the U.S. B2B technology market."

"In fact, according to The NPD Group’s U.S. B2B Distributor and Reseller Tracking Service, this category has seen steady growth year-over-year up 7% in 2017, 14% in 2018, and 15% year to date (Jan.- Aug.)."

"Overall U.S. B2B software market sales have been strong, up 8% in 2017, 11% in 2018 and 10% year to date. Within this segment, Content and Collaboration software has been a growth leader as companies implement software to improve productivity, time management, file sharing, division of work, project tracking, and communication."

"While on-premise Content and Collaboration software dollar sales captured 71% of the market, cloud enabled software sales grew at slightly faster rate, up 11% year over year compared to 10% (12 ME Aug. 2019). A shift to cloud-based software is expected to continue, as it reduces infrastructure cost and offers a centralized management system."

'As an increasing number of workers telecommute and younger generations enter the workforce with greater expectations of collaboration, the demand for communication and collaboration solutions will continue to grow,' said Kate Roe-Semyon, President, B2B Technology Practice, The NPD Group. 'While cloud-enablement is a key factor in growth, APIs integrating both cloud and on-premise applications will be just as important, as they create seamless communication between systems and employees.'”

What better way to advertise software than through digital advertisements? According to AudienceSCAN, within the last month, Executive Managers have used the internet to research a product they were considering, find coupons or discount codes and visit a local store/business' website to research a product before buying. They're also 224% more likely than others to download and read a white paper. Additionally, last year, more than half took action after receiving email ads, with their favorite types of emails being those that contain coupons/discount codes and limited-time offers/sales. Within the last year, these shoppers also took action after seeing TV commercials, receiving direct mail ads, finding ads on daily deals sites such as Groupon and seeing ads in both digital and print newspapers and magazines.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on computer and software stores and software and application development, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.