Mustang is Most Searched for Collector Car in America

BY Courtney Huckabay
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The iconic Ford Mustang is the most searched for classic car, according to a state-​by-​state report issued today by ClassicCars​.com, the premier website for researching and purchasing classic automobiles and trucks.

Ford’s legendary “Pony Car” ranked first in 13 states, followed by the Chevrolet Impala (seven). Chevy’s Camaro came in third with five states, the Chevy Corvette, Dodge Charger and the Ford Thunderbird each finished first in three states, according to the site, which registers 330,000 searches daily and three million unique monthly visitors.

Car lovers are sure to be looking for classic Mustangs at car shows this year! The new AudienceSCAN study revealed 11% of Americans plan to attend classic car/​truck shows.

Among makes, Ford and Chevrolet were evenly split, each ranking first in 20 states, ClassicCars​.com reports. Overall, domestics topped searches in 49 states, with the lone import-​Mercedes-​Benz-​listed as most popular among Connecticut enthusiasts. While American muscle cars led state-​by-​state searches, trucks topped the list in West Virginia (Chevrolet 3100) and Oklahoma (Ford F1).

Sponsors can try featuring the array of vintage Mustangs appearing at local car shows in their advertising efforts. Everyone loves the sound of that all-​American exhaust, so use it in radio spots. 18% of Classic Car Show Attendees learn about nearby events through the radio, according to the new AudienceSCAN data.

U.S.-built vehicles dominated’s overall findings, with Mustang generating 3,736,942 unique searches in 2016. Among European models, the Volkswagen Bus was of greatest interest with 240,656, while the Datsun 280Z led Japanese models, at 157,265 unique searches.

Direct mail also can appeal to the gearheads. The new AudienceSCAN survey showed 71% of Classic Car Show Attendees took action after watching TV commercials in the past year.

Owning pristine collector vehicles – particularly domestic performance and muscle cars – continues to be a passion for many Americans, from the most seasoned collectors to enthusiasts making their first purchase,” said Roger Falcione, president and CEO of ClassicCars​.com. “In fact, two vehicles on our list—the Ford Fairlane and Dodge Charger—play prominent roles in ‘The Fate of the Furious,’ which recently topped $1 billion box office sales worldwide, attest to the international interest in American performance and muscle cars.”

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.