Nearly Half of Consumers to Purchase Smart Home Devices in 2019

BY Rachel Cagle
Featured image for “Nearly Half of Consumers to Purchase Smart Home Devices in 2019”

"Forty-​three percent of US broadband households plan to buy a smart home product in 2019, but many markets have struggled to transform this interest into actual sales, specifically among new buyers," said Elizabeth Parks, President, Parks Associates.

Smart Home Device Purchase Intentions for U.S. Broadband Households:

  • Smart Video Doorbell: 25%
  • Smart Speaker with Voice Assistant: 25%
  • Smart Light Bulb: 24%
  • Smart Smoke/​CO Detector: 23%
  • Networked Camera: 22%
  • Smart Door Lock: 21%

Additional data from Parks Associates:

  • 35% of consumers report experiencing a data privacy or security issue in the past 12 months.
  • Smart thermostats and networked cameras are the most highly adopted smart home devices.
  • 25% of US broadband households plan to buy a smart video doorbell in 2019; 25% also plan to buy a smart speaker with voice assistant in 2019.
  • Incidence of DIY/​self-​installed security systems increased by 10% over the past two years.

Last year, according to AudienceSCAN, more than half of High-​Speed Broadband Internet Subscribers for Home Use took action after receiving email ads. The most effective messages included coupons/​discount codes and limited-​time offers/​sales. So, it's no surprise that these consumers were also driven to action by direct mail ads and coupons and ads on daily deals sites such as Groupon last year.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on electronics and accessories stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.