BY Courtney Huckabay
[SCRIPT]
Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER! Award — where we honor excellence in media SALES.
[FEATURED SUCCESS]Marketing Consultant Arnold Bernardino had been hunting down new business for KETK-NBC/Nexstar in Tyler, Texas. He was hot on the trail of his local Kawasaki retailer but was getting some push-back.
“This particular dealer was very reluctant to try TV, but I assured him that I was here to help build his business in the most effective way possible,” Bernardino explained.
They’re an East Texas family-owned and operated business, selling Kawasaki ATVs and UTVs. The biggest challenge they face is BIGGER Kawasaki dealers within a sixty-mile radius that have bigger MARKETING budgets.
“I went to AdMall as I always do for opportunities, and searched for Kawasaki,” Bernardino said.
He used the contact information listed in the AdMall co-op Intelligence Report and emailed Kawasaki’s co-op department. They quickly responded and after exchanging a few emails with Bernardino, they sent him pre-produced commercials. He shared the spots with his client, as well as the Kawasaki co-op reimbursement percentages.
“My client was so impressed that I was able to find this information and do this for him that he signed immediately with me!” said Bernardino.
The family business has been on air with KETK-NBC for two months and in this short period of time already has success stories from the advertising campaign! The client is spending approximately $1,500 per month.
“Had I not had AdMall available to me to do the research, my road to closing this sale would have been much harder,” Bernardino noted. “The fact that I was able to speak intelligently with my client about what he could do, how his co-op dollars were accrued and how much MONEY he’d SAVE made all the difference in the world!”
Congratulations to Arnold, along with the OTHER Sell Smarter! Award recipients: Lisa Breaux of Daily Iberian and Ana Jimenez of Comcast Spotlight.
To find out how YOU can qualify for a Sell Smarter! Award, visit the Sell Smarter PAGE under “FEATURES” on MediaSalesToday.com.
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