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NEW! Monthly Sell Smarter! Award Video Features Co-op

by | 2 minute read


Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER! Award – where we honor excellence in media SALES.


Marketing Consultant Arnold Bernardino had been hunting down new business for KETK-NBC/Nexstar in Tyler, Texas. He was hot on the trail of his local Kawasaki retailer but was getting some push-back.

“This particular dealer was very reluctant to try TV, but I assured him that I was here to help build his business in the most effective way possible,” Bernardino explained.

They’re an East Texas family-owned and operated business, selling Kawasaki ATVs and UTVs. The biggest challenge they face is BIGGER Kawasaki dealers within a sixty-mile radius that have bigger MARKETING budgets.

“I went to AdMall as I always do for opportunities, and searched for Kawasaki,” Bernardino said.

He used the contact information listed in the AdMall co-op Intelligence Report and emailed Kawasaki’s co-op department. They quickly responded and after exchanging a few emails with Bernardino, they sent him pre-produced commercials. He shared the spots with his client, as well as the Kawasaki co-op reimbursement percentages.

“My client was so impressed that I was able to find this information and do this for him that he signed immediately with me!” said Bernardino.

The family business has been on air with KETK-NBC for two months and in this short period of time already has success stories from the advertising campaign! The client is spending approximately $1,500 per month.

“Had I not had AdMall available to me to do the research, my road to closing this sale would have been much harder,” Bernardino noted. “The fact that I was able to speak intelligently with my client about what he could do, how his co-op dollars were accrued and how much MONEY he’d SAVE made all the difference in the world!”

Congratulations to Arnold, along with the OTHER Sell Smarter! Award recipients:  Lisa Breaux of Daily Iberian and Ana Jimenez of Comcast Spotlight.

To find out how YOU can qualify for a Sell Smarter! Award, visit the Sell Smarter PAGE under “FEATURES” on

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.