What's the Definition of Sales and Marketing?

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Where does marketing end and sales begin? It doesn’t matter what you’re selling, it’s a question many managers wrestle with. It's also one of the biggest obstacles to getting your sales and marketing efforts in alignment.

Out of touch or out of their minds? Maybe both!

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In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO's and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?”