Which Works Better: Streaming TV Ads or Linear?

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Consumers love watching TV – linear and streaming. That’s the news from Samba TV which monitors viewing activity across three million opted-​in smart TV users. The Stream 2025 report from Tubi confirms that over half of consumers, 57%,“streaming TV…for 1–3 hours in one sitting.” 

These Podcast Topics Draw Audiences

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Are your accounts curious about advertising on podcasts? This format can be a hugely successful way for marketers to connect with specific audiences. And that’s especially true if they appear on the right podcast topics.

Manage Smarter 275 — Empowering Introverts with Sharissa Deppen

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Sharissa Deppen, CEO of Leadership Mastery Alliance, explores the strengths and challenges of introverted leaders. As a TEDx speaker and professor at Southeastern University, Sharissa shares insights on empowering introverted servant leaders to achieve their highest aspirations. Learn how introverts can thrive in leadership roles by aligning work with values and purpose, and discover practical tips for building executive presence and visibility.

Are Your Accounts Using the Right Audience Intelligence?

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As a media sales or advertising professional, you have little control over the rising income inequality in the U.S. But that inequality, along with declining consumer confidence, should concern your accounts.  With the right audience intelligence and advertising strategy, your accounts can still meet their goals as the economic climate changes.

Do You Know How to Sell With Confidence? 

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Negotiating the details of a deal can leave any seller feeling emotionally exhausted. As a seller, you gear up for your negotiation. You arm yourself with information and energy to guide your prospect over the finish line. But to understand how to sell with confidence, you must excel at more than negotiating.

What Are Top Sellers' Secrets to Meeting Sales Quotas?

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Meeting sales quotas today is more challenging than ever. Buyers increasingly demand personalized solutions, sales cycles grow longer, and technology is reshaping sales processes. The key for sales reps is figuring out how to adapt and excel in this evolving landscape.