97% of consumers use social media, according to a study by IAS. That spells big opportunity for branding on social media. But your client needs to make sure their ads are placed near safe and relevant content.
Your sales mindset will be at the forefront when you practice micro-mindfulness to remain grounded in the present.
Renee McDonald, an account executive for OnMedia, has only been on the job for around three years, but in that time has won multiple Sell Smarter! Awards. For her latest submission, McDonald knew that AdMall’s AudienceSCAN data could help her score a renewal from a client with a digitally focused brewery ad campaign.
Expressing empathy in email communications can do wonders for your relationships. It can also encourage the recipient to respond and act.
You’ve seen it happen countless times. An outstanding employee ascends to a leadership role only to flounder. Could a strong leadership development program help ambitious employees contribute to organizational success?
CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. Is that the right move for your client? Here’s what you need to know.
Have you thought about your clients’ year-end renewals yet? Don’t wait until December to address renewals. By starting now, you can get a snapshot of their usage and the value you deliver. You can also uncover future opportunities. Then, you’ll be ready for the conversation.
It’s always “digital this,” “digital that,” but have you ever thought about how congested the digital ad space is now? Consumers are constantly bombarded with digital ads to the point where they know how to tune those ads out. But direct mail programs are almost never ignored by purchase-ready consumers.
The new B2B selling environment requires sellers to understand how buyers are making decisions. Buyers are seeking brand strength and expertise in the sellers they choose to interact with. You can optimize these assets, among others, to overcome objections that are increasingly common in this competitive market.
Amber Smith, an account executive for Federated Media, says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.
Using AI in sales is a hot topic in the industry. If you haven’t used AI yet, you’ve at least heard about its impact on sales.
Discover What Drives B2B Decisions with SalesFuel's Groundbreaking New B2B BuyerSCAN™ Market Intelligence
SalesFuel®, renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN™. This new B2B buyer research provides invaluable insights into the minds of B2B decision-makers, equipping sales and marketing professionals with the data they need to enhance their strategies and drive successful outcomes.