Is your B2B client creating ads that will gain and hold the attention of potential customers? Should they be creating digital campaigns? Traditional? What messaging should they use? Let’s find out.
Why Setting Sales Goals by Semester is a Great Idea
For sellers, managing time and setting sales goals are often based on daily, weekly and monthly schedules. But there are other professionals out there who swear by a quarterly schedule–or even one that is based on seasons.
AdMall Convinces Bank to Focus an Advertising Campaign on Loan Seeking Consumers
Renee McDonald, a veteran sales rep from OnMedia, has had a successful run using AdMall, having won multiple Sell Smarter! awards now. Knowing AdMall could assist her when pitching a new campaign to a client, it proved crucial when she met with a local bank trying to appeal to loan seeking consumers in the market.
3 Times a Sales Email Isn’t the Best Choice
Even though it’s a communication method appreciated by both buyers and sellers, there are actually times when a sales email may not be the best choice when reaching out.
How Professional Development Can Increase Employee Retention
Are you striving to deliver professional development to your team members? If not, you should be.
Is OTT Video Advertising Better than Traditional TV?
Are consumers still watching traditional TV anymore? It seems like streaming services have taken over viewers’ TV screens. So, should your client focus their efforts on OTT video advertising? Traditional TV ads? Both? Let’s discuss.
Create an Effective Sales Schedule With These Simple Steps
Do you have a sales schedule? If not, you may not be making the most efficient use of your time. Even having a loose schedule to follow is better than winging it everyday.
Outperform Sales Forecasts by Targeting Audiences with the Right Media
With a 2023 holiday spending increase forecast of only 3% nominal growth (1% real growth) over 2022, your clients have their work cut out for them. That’s because, in the past ten years, the average growth rate was 5.4% according to Bain & Company.
These Types of Email Marketing Boost Click-to-Conversion Rates
There’s a reason almost every business out there uses email ads. They get results. According to a report by Omnisend, brands that use email ads earned an average of $72 for every $1 spent on their efforts. That being said, not all types of email marketing are created equal. Do you know how to get the best ROI for your client’s efforts?
Professional Selling and the Line Between Persuasion and Manipulation
The ability to persuade others is an important skill in professional selling. According to SalesFuel’s research, more than one-third of sellers say being persuasive is a top skill necessary in sales.
AudienceSCAN leads to $110,000 TV media group advertising spend
Kristen Robinson, an account executive for Spectrum Reach, is a multiple-time Sell Smarter! Award winner, but even the most successful sales reps run into a brick wall from time to time. Such was the case when she was setting up a media group advertising campaign.
2 Ways to Craft the Perfect Sales Messaging to Better Engage Prospects
Sales messaging isn’t just a message you send through text or social media; it encompasses everything you communicate throughout the sales process.