Out-​of-​Home Advertising Bouncing Back in 2021 and Poised to Grow

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Like most industries in 2020, out-​of-​home advertising took a nasty hit in gross revenue. Due to the COVID-​19 pandemic, the media type dropped 13.1% in revenue to $51.6 billion globally, its worst drop ever according to PQ Media. It’s not all doom and gloom, however, because 2021 has seen out-​of-​home advertising rebound in a big way. According to the Out of Home Advertising Association, U.S. revenue increased 38% in the second quarter of 2021 compared to the previous year, accounting for $2 billion.

Stress In Sales: How to Be Proactive to Prevent Burnout

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Stress is a part of many sales reps’ lives, and a survey found that 57% of sales professional respondents feel like they are close to experiencing burnout. The high-​stress job, combined with stressors outside of work (like the COVID-​19 pandemic) can be overwhelming, affecting reps physically and mentally. 

Are your small businesses using the right marketing strategies?

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Millions of small businesses work around the clock figuring out how to best reach their customers. It can be a constant struggle. Trying to anticipate the right marketing strategies that’ll achieve success to keep up with the changing demand is no small feat. To start, it’s known that small businesses need smart website design, but more importantly, they also need to understand their clientele. A new report from Constant Contact shows how small businesses think their online marketing is doing with their customer base, and how customers view it as well.

Roofing Company Finally Responds When Shown AudienceSCAN Research

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There are not many things worse than being ghosted. Whether it’s business or personal, the feeling of being completely ignored is, simply put, awful. For Dianna Humphreys, a multi-​media sales consultant for The News-​Press Media Group, this was exactly what happened when she approached a local roofing company.

Five Sales Recruiting Tips

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By any measure, recruiting continues to be a challenge for employers this year. You may need some key sales recruiting tips to get ahead of the competition.

Advertising During the Ho-​Ho-​Holiday Shopping Season

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As wild as it sounds, the 2021 holiday season has already started. Due to the new realities surrounding COVID-​19 and how consumers had to shift their purchasing habits last year, the evolution to an all-​digital holiday season may be here sooner than we realize. Those who spent days camping out in front of big box department stores for a new PlayStation in 2007 or 2013 are now in online waiting rooms for the new model this year. Thanks to a new report from Integral Ad Science, there is new information on when consumers are doing their holiday shopping, how they’re budgeting and the importance of online advertising.