Billboards are grabbing more attention than they used to. After being cramped inside for years, even the consumers most concerned about COVID are braving the outside world once more. They’re tired of looking at their screens. They want to look around them. But movement catches the eye more than static images. Where does that leave your client? With electronic billboards, of course.
Market intelligence tools, like AdMall, reveal what consumers aspire to and the ad formats they respond to, which can help clients increase sales.
It’s important to know sales tips and tricks to avoid being the victim of manipulators and abusive clients.
Your client wants to design a new multichannel marketing campaign. Which media types resonate well with consumers and which just fall flat?
The industry is seeing more and more professionals apply their B2B sales strategy to social media. Social networks have gained more and more interest among sellers, and for good reason.
The pundits have been telling us for months to expect a recession in 2023. Should corporate leaders rely on something more than their business sense to thrive in the coming year?
What’s hot in business-to-business (B2B) marketing? According to the 2023 B2B marketing mix report by Sagefrog Marketing Group, paid search advertising.
Prospecting during the holidays can be tough, as many potential leads are out of the office, working atypical hours, or stuck with spent budgets. Sellers may struggle to get into contact with prospects. Or they may have trouble getting calls and emails returned.
One way for your client’s ads to stand out in today’s market is to invest in traditional marketing; specifically, direct mail solutions.
Strong salespeople know the best sales tactics in a down economy are those that focus on the customer.
Carla Klinger, an eight-year sales rep from Lima Communications, recently approached a local garage door company that was facing competition in the area and needed to know how to take their advertising to the next level.
Want to know how to increase sales without lowering prices? Provide value to the prospect over and over and over again. While price is often an objection, sellers don't have to fall victim to cost adjustment while negotiating. Unfortunately, though, many are doing just that.