As new economic policies take shape in 2025, consumers are growing cautious about spending. New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. You can boost sales from your accounts by recommending the right ad campaigns in the right formats.
To establish credibility in sales requires going beyond reliability. It requires consistency, predictability and transparency.
Consumers love watching TV – linear and streaming. That’s the news from Samba TV which monitors viewing activity across three million opted-in smart TV users. The Stream 2025 report from Tubi confirms that over half of consumers, 57%,“streaming TV…for 1–3 hours in one sitting.”
When AI sales tools are used alongside proven sales best practices, they can dramatically boost productivity and success.
If you haven’t incorporated skills testing into hiring process, it’s time to start. A report from the National Association of Colleges and Employers (NACE) shows that using hiring assessment tools is a growing trend.
Are your accounts curious about advertising on podcasts? This format can be a hugely successful way for marketers to connect with specific audiences. And that’s especially true if they appear on the right podcast topics.
Based on an acronym, the MEDDIC sales method is a methodology that helps sellers effectively qualify prospects.
Sharissa Deppen, CEO of Leadership Mastery Alliance, explores the strengths and challenges of introverted leaders. As a TEDx speaker and professor at Southeastern University, Sharissa shares insights on empowering introverted servant leaders to achieve their highest aspirations. Learn how introverts can thrive in leadership roles by aligning work with values and purpose, and discover practical tips for building executive presence and visibility.
As a media sales or advertising professional, you have little control over the rising income inequality in the U.S. But that inequality, along with declining consumer confidence, should concern your accounts. With the right audience intelligence and advertising strategy, your accounts can still meet their goals as the economic climate changes.
Negotiating the details of a deal can leave any seller feeling emotionally exhausted. As a seller, you gear up for your negotiation. You arm yourself with information and energy to guide your prospect over the finish line. But to understand how to sell with confidence, you must excel at more than negotiating.
Alex Shults, an Integrated Market Consultant from Alpha Media, had only been selling media for a year when he approach a local specialty food store that needed to get the word out about their business.
Meeting sales quotas today is more challenging than ever. Buyers increasingly demand personalized solutions, sales cycles grow longer, and technology is reshaping sales processes. The key for sales reps is figuring out how to adapt and excel in this evolving landscape.