Sellers who want to connect with buyers must prioritize personalization in sales. With buyers more informed than ever, sellers need to differentiate themselves. Why?
There’s no such thing as one marketing channel that engages 100% of consumers. So, it’s important for your client to have a cross-channel campaign strategy that’s tailored to their target audiences. Specifically, they should be using one that includes strategic email marketing.
Regardless of the many communication channels at hand, a face-to-face sales closing is more likely to succeed.
Account Executive Uses AdMall Intelligence to Sell a Local Electrical Contractor on a New Ad Campaign
Shannon Thurby, a senior account executive from WEHT/WTVW, has been using AdMall for a decade, so she knew it would provide valuable insights, and direction, when it was time to sell a local electrical contractor on a new ad campaign.
Sellers who want to succeed must build sales credibility to stand out. Why? Only 24% of U.S. adults think salespeople are credible.
Have you just taken a new position as a manager? Congratulations.
If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Here’s what you need to know.
It’s common for sellers to have to negotiate pricing. SalesFuel’s research shows that one-third of sellers say their price being “too high” is the top objection they hear from buyers.
Manage Smarter 250 — Joel Garfinkle: Executive Presence for Elevating Your Influence and Leading with Confidence
Joel Garfinkle has been an executive coach for 20+ years and is the author of 11 books, including “Executive Presence: Step Into Your Power, Convey Confidence, & Lead With Conviction." Joel is well-known as one of the most effective and innovative executive coaches in the country. In this episode, we discuss: the Importance of Executive Presence; Building and Demonstrating Credibility When Leading; Adapting Executive Presence in Remote Settings: Continuous Self-Evaluation and Improvement; and Overcoming Imposter Syndrome.
Choosing the best ad media types for your client is only part of the battle. Another major component is creating ads that will enhance your client’s target audience’s attitudes toward the brand. Here are a few digital marketing techniques to help you and your client achieve this goal.
Responding to sales objections is critical in the B2B sales game. Price is a problem until value is established.
Despite the rising costs of basically everything, homeowners still plan on spending about the same amount of money on services. A study by tinuiti says that most consumers will maintain their spending on home repair, maintenance and improvement in 2024. It also says that your client should be focusing on search and social ads when targeting these consumers. Here’s what you need to know.