personalized

Overlooking Personalized Ads? You’re Wasting Opportunity

Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.

negotiations

How to Navigate Infuriating Negotiations Before They Happen

It’s said that from failure comes experience. However, when it comes to sales negotiations, you want there to be as few failures as possible. That being said, how are you supposed to get the amount of practice you need and still close the majority of your sales?

apparel

Fit and Feel Are Prime Benefits for In-Store Kids’ Apparel Shoppers

"The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55% of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79% of adult consumers try on the items before buying, all or most of the time (42%) or some of the time (37%), according to NPD’s apparel industry research."

video

Why Video Ads Are Crucial to B2B Companies

If a consumer was trying to learn more about a product or service and both a video and text were on the same page, 72% would choose to watch the video.

leader

Do You Show Up As A Leader?

When people ask me how they can make others see them as a leader, I think of the classic children’s story The Emperor’s New Clothes. That is the one where the vain emperor is duped into believing his clothing has been woven from the finest (invisible!) fabrics and threads.