Why Online Video is a Must-Have for Your Advertising Clients

by | 2 minute read

A more personalized connection with customers, especially new ones, can be difficult to achieve. In a lot of cases, your client’s company is just the logo stamped on a coupon the customer received in the mail. Or the jingle at the end of a radio spot. While the recognition is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the equation. Online video can fill that gap, say articles from One Productions.

In the, “How a web video can help grow your brand,” article One Production explains that video is an excellent way for customers to get to know a brand. With just a click of the Play button, customers can receive first-hand accounts of the shopping experience your client offers.

But, you also want your client’s videos to stand out. You don’t want the same old panning shot of an empty store with smiling but silent employees while the latest sale is being announced. One Productions offers, “7 unusual types of corporate video to shoot,” to help your client’s videos stand out.


One suggestion is a “why I love my job” video compilation. A lot of online videos focus on upper management and other members of the company that customers will never interact with. Employees and their personal accounts, that’s a different story. Happy employees contribute so much to a company’s culture. If they’re happy with where they work, there’s a better chance that customers will be happier to buy from them. So, document why your client’s business cares about everyone’s happiness, employees and customers alike, to show the world that satisfaction is a priority.

Another video idea One suggests is an interview with a store’s favorite customers. Real stories from real customers are the best way to make viewers/potential new customers feel as if they’re getting trustworthy information on your client’s business. Also, favorite customers will show a sense of loyalty to the company that can encourage others to feel the same.

Online videos feature real people talking about topics relevant to customers. They provide advertising with the human touch only visible people can provide. And, they’re easier for customers to absorb than an advertisement a customer has to take the time to read. Learn more about Online Video Watchers through AudienceSCAN from AdMall by SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.