Are you a media seller or ad agency that high-​growth firms want to work with? Here’s who they are, what they want and how to craft a market research plan to knock their socks off.

Optimize Client Results with a Top Market Research Plan

What are High-​Growth Firms?

According to the U.S. Bureau of Labor Statistics, high-​growth firms contribute substantially to job creation. They also have average annualized growth of over 20% per year over the course of three years. Additionally, according to a study by Hinge Marketing, they’re generally associated with faster growth and higher profits.

They’re also worthwhile marketing clients because they spend an average of 25% more on marketing than no-​growth firms. That equates to about 5% of their organization’s revenue. But the more money they make, the more marketing money that percentage will equal.

So, creating a market research plan that wins them over would be a huge victory for your organization.

What They’re Looking For

The thing about high-​growth firms is that they’re picky about their marketing. They want to invest their 5% marketing budget into successful campaigns and won’t settle for less. So, marketing campaign pitches need to be based on a market research plan.

They’ve done their research. So, according to Hinge, in 2024, they plan to invest their marketing dollars in:

• Content Creation: 37% of high-​growth firms agree that content creation is a top marketing priority for them this year
• Social Media Marketing: 25.8%
• Search Engine Optimization (SEO): 18.6%

However, they need help from agencies and buyers. Especially those who can help them make the most of their ad dollars in these categories.

Winning Them Over

Content

Let’s start with crafting a market research plan for content. Before you get started on your own research, here are some things you should know.

According to Hinge, high-​growth firms would like their market content to help them close new business. In 2024, they’d like to focus on:

• Live Product/​Service Demos: High-​growth firms rate the impact of demos as a 6.6/10
• Speaking at Targeted Conferences or Events: 6.1
• Conducting and Publishing Original Research: 6.0

So, your market research plan should include information on:

• The products and services consumers in the high-​growth firm’s industry are the most interested in
• Which events would yield the best results if the firm was to present at them
• Which types of ads are best for promoting conference and event speakers
• What research topics the firm’s target audiences would be the most interested in reading

AI can help you a lot with these tasks. Many marketers are using AI to:

• Brainstorm content topics: 51% of marketers use AI for this task
• Research headlines, keywords, etc.: 45%

Social Media Marketing

Which social platforms are the firm’s target audiences the most active on? Do those audiences even respond well to social media ads? What types of content are they looking for?

You can find the answers to those questions and more on AudienceSCAN on AdMall by SalesFuel. There, you can get the social media information you need to craft a solid marketing research plan.

Search Engine Optimization

Which keywords are the firm’s target audiences searching for related to the firm’s industry? Which types of content can help them naturally include those keywords? How can they boost their online presence?

Along with the help of AI with keywords and search terms, you can use:

• AudienceSCAN: To see how effective search ads are among the target audience
• Digital Audit by SalesFuel: To see how effective the firm’s online presence is right now

The Future

And of course, the firm will need help planning for 2025 and beyond. AudienceSCAN on AdMall by SalesFuel can help you craft the perfect market research plan for the future.

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