Winter weather is here, and the colder temperatures mean hazardous conditions that can be dangerous for your pet. Dr. Jennifer Freeman, PetSmart's resident veterinarian and pet care expert, shares her top winter safety tips to keep your pets happy and healthy this season. 

Bundle Up 
Cold weather means it's time to break out the sweaters — and not just for humans! Short-​haired, elderly and ill dogs are especially susceptible to colder temperatures, so it is important they are dressed in proper winter attire. "Despite pets' natural fur coats, it doesn't take long for hypothermia to set in and cause serious problems," said Dr. Freeman. "It's important to dress them in pet-​friendly coats and sweaters to keep their body temperatures regulated."

Limit Time Outdoors 
Walking outside in cold temperatures can cause stress and discomfort for your dog. Instead, seek indoor activities that exercise your dog without the chill.

Beware of Chemical Hazards 
Antifreeze, salt and other snow-​melting products can be harmful, and sometimes fatal, to your pet. "The chemicals used to de-​ice roads are especially harmful to pets' skin," said Freeman. "Protect your dog by putting booties on their paws and rinsing their chest and abdomen after a trip outside."

Pet stores can promote these winter-​need items to Dog Owners through both digital and traditional advertisements. Last year, according to AudienceSCAN, Dog Owners took action after seeing TV commercials, receiving direct mail and email ads and either receiving ads via text or seeing ads on their mobile smartphone apps.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on pet stores and department stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.