Professionals to Promote Mortgage Relief Offerings to Homeowners

BY Rachel Cagle
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The COVID-​19 outbreak has resulted in financial worry for many Americans, including those with a mortgage. Luckily, says Consumer Reports, the passing of the Coronavirus Aid, Relief, and Economic Security (CARES) Act can provide many mortgage-​paying Americans some relief, if they know how to take advantage of it.

Homeowners can start the process by determining whether their mortgages are covered by the new law. For now, only federally-​backed mortgages are eligible. Homeowners can verify qualification by contacting their mortgage service provider. Those who are eligible can forgo mortgage payments for nearly a year.

Regardless of what their clients are eligible for, mortgage providers should be promoting refinancing and other services that can help current and future clients during this time of crisis. According to AudienceSCAN, 61.8% of Mortgage Refinancing Clients watch a minimum of three hours of TV every single day.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on mortgage companies and banks (community and regional and national), as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.