Realtors to Promote Virtual Tours

BY Rachel Cagle
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One-​third of home-​tour requests made by customers during the first week of April were for agent-​led video-​chat tours, according to Redfin. That's up from less than 1% during the first week of March.

Additionally, of the offers signed during the first week of April, 12% were signed by customers who had toured the home they made an offer on via video, double the prior week's share, and up from close to zero at the beginning of March.

"Being in a city like Portland, I've been doing video-​chat tours for out-​of-​town customers for a long time," said Portland, OR agent Daniel Brooks. "The biggest difference we're seeing today is that people already living in Portland are requesting them now too. I think we'll see local residents doing more video tours and open houses long after the pandemic is over — once people do one, they realize what a convenient way it is to see a home without driving across town."

Digital closings have also spiked in recent weeks, as customers increasingly turn to technology to safely close deals.

Many House Shoppers start their process online. According to AudienceSCAN, last month, 65.4% of these shoppers used an internet search engine to research a product they were considering and 23.7% looked up the reputation of a businessperson.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on real estate agents/​agencies and home builders, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.