Restaurants to Promote Father's Day Dining

BY Rachel Cagle
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"Every year, Americans look forward to treating their dads on Father’s Day and retailers offer up a variety of gift options that create new memories. NRF has been conducting its annual Father’s Day survey with Prosper Insights & Analytics since 2003 to see how Americans celebrate dad on his special day."

"In 2019, 75.9% of Americans planned to celebrate Father's Day. TThe total expected spending for these celebrations was thought to reach $15.96 billion, an increase of $64 million from 2018. Per person, that spending was expected to average $138.97."

"77% of men and 75% of women planned to celebrate Father's Day in 2019. Most men planned to celebrate with their fathers or stepfathers (58%) while an equal amount of women planned to celebrate both their fathers/​stepfathers and their husbands (48%, respectively)."

"The top gifts for dads in 2019 were:

  • Special Outings: $3.34 billion total expected spending
  • Clothing: $2.51 billion
  • Gift Cards: $2.26 billion
  • Electronics: $1.81 billion
  • Home Improvement/​Gardening Tools: $930 million
  • Personal Care: $910 million
  • Tools or Appliances: $860 million
  • Sporting Goods: $820 million
  • Automotive Accessories: $710 million"

Special outings were the top gift idea for 2019, and for many Americans, that means going out for a good meal. Steakhouse Restaurant Diners are equally divided between men and women and 71.8% are parents, according to AudienceSCAN. Steakhouses can promote their Father's Day specials to celebrators through both traditional and digital advertisements.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on full-​service restaurants and breweries, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.