Retailers to Promote Buy Online, Pick-​Up In-​Store Services

BY Rachel Cagle
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"25% of online shoppers plan to use a smartphone to shop online this holiday season, according to a recent survey from The NPD Group. Just two years ago, 19% of shoppers reported doing so, says Retail Dive."

"One out of five online purchases will be picked up in stores, and those who use smartphones to shop online are more likely to use buy online, pick up in-​store (BOPIS) services, the survey found."

"While shoppers may compare products and read reviews on a laptop or desktop screen at home, smartphone access allows them to take that research into the store."

"A March report from BRP found that 63% of consumers rely on their phones when shopping in-​store for comparing prices, looking up coupons and checking inventory. 41% of respondents to that survey planned to increase their frequency of mobile shopping in the next two years."

"A convenient experience both online and in-​store can encourage BOPIS transactions, which may influence additional in-​store transactions."

"As shoppers grow more and more comfortable using their smartphones to make purchases, retailers are embracing opportunities to reach them through those devices. While integrations like Instagram checkout reduce friction at point of purchase, these platforms also serve as a place to build brand recognition through early customer touchpoints."

Mobile is also an effective medium for advertising to E‑Commerce Shoppers. According to AudienceSCAN, these shoppers are 39% more likely than others to find ads on social media useful, and last year, 52.4% took action after either receiving an ad via text or seeing an ad on their mobile smartphone apps.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on department stores and women's apparel stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.