"Countertops are like relationships," says Consumer Reports. "Some are easygoing and low-​maintenance, while needier ones demand constant attention. And if you’re not willing to put in the effort, you might grow to regret it."

Countertops generally see more use than any other kitchen area, especially during food preparation when, without fail, food will spill and may even stain the surface. Not every countertop can be cleaned the same way, though, so it's important for consumers to know what products they need to buy to maintain their countertops.

• Butcher Block: soap and paper towels
• Concrete: a sponge or towel and mild liquid dishwashing detergent
• Granite: a nonabrasive sponge or cloth dipped and mild dishwashing liquid, as well as a microfiber cloth for drying
• Laminate: a soft sponge or cloth and mild dishwashing liquid
• Marble: a soft sponge or dishcloth and mild dishwashing liquid
• Quartz: a damp cloth or paper towel or possibly nonbleach, nonabrasive cleanser
• Recycled Glass: a damp cloth and mild all-​purpose cleaner
• Soapstone: a mild all purpose cleaner or liquid dishwashing detergent
• Solid Surfacing: soap or ammonia-​based cleaners
• Stainless Steel: liquid dishwashing detergent or ammonia and a nonabrasive sponge or soft cloth
• Tile: a gentle all-​purpose spray cleaner

Some Full-​Time Homemakers may not realize they aren't properly cleaning their countertops or what they should be using to do so. That confusion can be cleared up with advertisements. Last year, according to AudienceSCAN, these consumers were influenced by direct mail ads, social media ads, TV commercials and sponsored search results.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on department stores and linen and housewares stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.