SALESFUEL TODAY

Retailers to Promote the Savings of DIY Home Security Systems

by | 3 minute read

"Property owners have long put up with the pricey multiyear contracts, extensive wiring, and ugly sensors that home security systems have traditionally required. But today’s do-it-yourself security systems are changing all that, says Consumer Reports."

"These systems are sleek and wireless, and can be quickly installed — without tools, by just about anyone. (Stand-alone security cameras and video doorbells don’t provide the whole-house protection that do-it-yourself security systems do, but they can be added to the systems to enhance their capabilities.)"

"DIY security systems are also less expensive than traditional systems because in most cases you can monitor them yourself, eliminating the cost of professional monitoring. With more than eight million of them installed in American homes, they’re catching on fast."

"For all their convenience, DIY security systems can be a challenge to shop for: Each brand offers a slightly different combination of components you can expand on. Manufacturers may also add functionality or change the systems’ configurations and names over time. That makes it tough to do an apples-to-apples comparison between brands, as well as among multiple offerings from a single brand."

"So what do you really need to protect your home, and what can you skip? Here’s a look at the factors that affect how much you’ll pay, and the three most economical DIY security systems that perform well in CR’s DIY security system ratings:

  • Professional Monitoring vs. Self-Monitoring: 'The biggest difference between DIY and traditional security systems is that most DIY systems allow you to self-monitor,' says Bernie Deitrick, CR’s test engineer for home security products. 'That can save roughly $10 to $50 a month compared to professional monitoring, depending on the company and the services provided.' With professional monitoring, a call center dispatcher alerts you and the police whenever an alarm is triggered. With self-monitoring, you’ll receive a notification on your phone, but it’s up to you to call the police.
  • Installing a Basic System: a basic home security system should offer six key components: a base station, a keypad or touch-screen control panel, contact sensors for windows and doors, motion sensors, key fobs, and range extenders. Most kits offer these basic components; many of the companies offer online tools to help you design the optimal system for your home. The prices of basic home security kits could make you think you can protect your house for about the cost of taking the whole family out to a nice dinner. But that’s often not the case. 'While basic kits might have enough sensors for a small home or apartment, many homes will require at least a few more door and window sensors or motion detectors for adequate coverage,' Deitrick says.
  • Adding Specialty Components: Homeowners can beef up basic DIY home security systems by adding a number of specialty components. These aren’t required for protection, but adding them allows you to monitor for additional threats, such as fires, carbon monoxide, and leaks. Keep in mind that costs can quickly escalate: Adding just a security camera to monitor, say, your pool or garden can cost up to $400."

Choosing between DIY and professional security systems can be difficult and confusing, especially if Home Security/Alarm Service Customers are left to figure things out on their own. Retailers can promote their assistance to confused consumers through both digital and traditional advertisements. Last year, the ads that were most effective among this shopper group included email, mobile smartphone app or text message and text link ads on websites. The most effective traditional ads last year included TV and direct mail.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on home security dealers and locksmiths and electronics and accessories stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.